Plan, create and execute research-based digital strategies that enable clients to reach business objectives. Provide office-wide counsel to account and business development teams on digital projects.// Lead digital research that informs campaign planning, such as audience personas, website assessments, and social media listening.// Lead clients in digital and social media content planning, development and execution. // Plan, run, optimize and report on paid media campaigns for clients.// Measure client performance on digital channels to offer actionable recommendations to improve future performance. // Supervise junior staff to ensure professional growth and consistent delivery of high-quality work.

Launched and ran networking group for D.C.-area women. We created space for women to have deeper conversations about the challenges—mental, physical, and emotional—we face trying to get ahead.// Planned bimonthly in-person meet-ups, including speaker identification, participant recruitment, and event logistics. // Created and maintained website and email marketing.// Maintained Instagram, including posting content and community engagement.

Managed digitally-focused accounts for behavior change and health clients with budgets ranging from $50,000-$2,000,000.// Created digital strategies that included tactics to effectively reach target audiences. Increased kidney disease client’s social media reach by 7-fold through digital strategy execution.// Created effective social media content that engaged most effectively with audiences. Social content created for women’s health client led to a 230% increase in Twitter followers.// Managed breast cancer campaign for younger women. Assisted client in creating a new campaign web presence, including architecture, content, and QA. Developed materials and patient testimonial videos.// Created digital measurement plans tied to clients’ communications objectives.// Supervised junior staff to ensure professional growth and consistent delivery of high-quality work.

// Led launch and ongoing management of ACC's social media, which included Facebook, LinkedIn, Twitter and a blog. // Implementation project lead and community manager of private social network for cardiovascular professionals, CardioSource Communities. // Created and executed communications plans to market the activities of the College, in particular health IT, clinical documents and advocacy. // Associate editor of monthly print magazine, Cardiology.

// Wrote and researched 3 - 7 news stories daily for American Health Line, Kaiser Daily Health Policy Report and California Healthline.// Primary editor for Greater Cincinnati Health Watch; responsible for searching for news stories, assigning to writers, editing and sending weekly report to the Greater Cincinnati Health Foundation.

// Wrote action alerts, e-mails, and fundraising appeals for the Foundation’s list of over 250,000 online activists and donors. // Successfully implemented a new constituent relationship management system, increasing ability to track donations and e-mail response rates. // Maintained feminist.org website.