Build and lead the eBusiness strategy in collaboration with different stakeholders (central and local, internal and external) : B2B2C - B2B - eStore - Marketplace - eParapharmacy etc... with a team of 6! - Design and roll out the eCommerce transformation strategy and acceleration - Build the vision of the eCommerce with actionable projects, roadmap, ambitions and tangible measurements based on the brand and business objectives - Lead P&L, GTM, trade terms and build close customer relationship with strong eJBPs- Define e-Store strategy in collaboration with Global HQ- Team work with stakeholders (Local + Global) to drive our acceleration projects- Infuse Ecommerce Excellence Standards- Manage game changer initiatives- Track market trends and best practices within the industry to propose a client-centric approachMain successes:- Building a team of experts and leveraging internal eCom Strategy, knowledge and WOW- Turnover x10 in 3 years- End-consumer eShare = 36% (x3,5 in 3 years)- Pro eShare = 8% (+6 pts in 3 years)- eShare total FR = 22% (x4)My main goal: Accelerate eCommerce growth of Professional Beauty by making people enjoying their eShopping journey!

Member of 17 people selected from all over the Globe and many different roles to raise the bar & accelerate in ebusiness during 10 months mission at Nestlé Global HQ in Vevey, Switzerland.A work on impactful e-Business and Innovation projects to drive digital transformation within the different businesses and Markets!E-Commerce Global Strategy / CX website / Social listening / Social Network / Search / Hackathon / data & personalization etc

Lead e-Business strategy for France, both for e-Retailers and Pureplayers (Online sales = 15% of the total business).Main results:❖ Sales growth from below the Market and competitors to 2X faster in 1 year❖ from 3rd to 1st place as e-Commerce strategy by Advantage Group in 2018❖ ZEMENA Nutrition digital & e-Business AWARD (2019)❖ First category of the Market to include R&R in the e-Retail campaigns❖ 1st Pilot on ROPO studies with the main e-Retailer and the main PureplayerJob Responsibilities:❖ Define the objectives & KPIs, create annual e-business plans & roadmaps for C&C and Amazon❖ Settle eJBP, Identify and implement new business opportunities with strategic partnerships (e-Retailer, DTC, e-merch, home delivery etc) ❖ Digital media, Search, e-Content, Data & personalization, Ratings & Reviews❖ Budget responsibility, KPIs Analysis and monthly report to the steering committee❖ Change management & ways of working

5 brands & 6 categories (LOTUS, OKAY, DEMAK-UP, NANA, TENA, LOTUS BABY)Main results:❖ Sales +30% per year all categories included❖ Global brands launch on a European Pan strategy on Amazon including AMG, SIOC & Hero Images development❖ A+ pages and AMS on all our products pages and ranges❖ 1st Hero & advanced Images on Lotus Baby + TenaResponsibilities:❖ Grow sales and profitability on e-Commerce channel across all SCA Brands with differents Customers as Pure players, e-Retailers and Home Deliveries.❖ Lead and negotiate annual agreements with Pureplayers partners as Amazon, vente-privée and showroomprivé for all the categories.❖ Annual e-Assortment / e-Promotion / digital media and business Plan negociation

A job creation within Global Customers Dir dpt - 5 brands & 6 categories (LOTUS, OKAY, DEMAK-UP, NANA, TENA, LOTUS BABY)❖ Built the strategy, the implementation, drive the sales, and follow the return on investment and the success of all our products on all Drives & Pureplayers Main results: ❖ Sales X2 from 16 M€ to 32 M€ in 2 years with a weight% of online sales from 2.4% to 5%❖ Creation and implementation of Alkemics, Clavis, Budget Box, StoretailResponsibilities: ❖ Plan & roadmap conception❖ E-assortment recommendation & negotiations❖ E-promotion & activation - annual plan per e-retailer❖ E-content & online brand visibility strategy❖ E-Trade Marketing with agencies❖ Setting and measuring KPIs❖ Annual budget management

❖ Manage independently the production and launch online sales events.❖ Communicate and coordinate with brand's representative.❖ Coordinate various internal departments by planning and overlooking each stages of production.❖ Enhance products and collections by segmenting offers and ensuring creative visuals quality.❖ Advocate sales' pricing by analyzing key elements from previous sales and performing thorough competitive Intelligence.❖ Collaborate with international teams for the productions of sales abroad.

N°1 PREMIUM SPARKLING WATER IN THE WORLD – Sales > 500 M€>> Assisting the Responsible for Marketing strategy, Communications, and International coordination❖Defined brand strategy, copy strategy and managed advertising campaigns❖Coordinated international markets (focused on USA, Canada, Belgium and Japan)❖Developed new international communication & media platforms❖Digital expertise : Le Club Perrier / Dita von Teese / 1st Apple i-AD in Europe

❖ European coordination of the new campaigns launch❖ Client meeting preparation and events organisation (3 days meeting Europe Marketing leaders, trainings, Disruption day) ❖ Informing, updating and helping agencies in the everyday life and during campaign’s development

❖Competitive Intelligence of Dior Couture media activity in the world❖Advertising expedition to press offices (ELLE, VOGUE…)❖Rate analysis of newsletters and emails clicks