Emily Mclean Email & Phone Number

New York, Ny, Us

United States

Boston, Massachusetts, Us

Expert specialty consultant leading e-commerce as a topic in the North America region

I have advised early stage startups and small businesses on their e-commerce strategies, including work on pricing, marketplace listings, paid search, SEO, and supply chain. Engagements could range from distinct projects I completed or a series of discussions with their leadership teams.Venture Backed ✔️ Product-market fit ideation with a Seed-stage supply chain startup✔️ Marketplace strategy for a Seed-stage DTC food brandNon-Venture Backed✔️ Hiring / training journey for non-profit seeking to help candidates upskill via remote training✔️ Website funnel analysis for a culinary consulting business✔️ SEO copy block overhaul for a lifestyle/makeup brand

Atlanta, Georgia, Us

Promoted to run online experience across all of Décor, a multi-billion dollar portfolio (THD does not report online sales figures). - Led and trained a team of 5 on online funnel metrics, reviewed associate analyses on site performance, coached associates on problem framing, recommending data-driven solutions or A/B tests, and determine site impact - Created a new prioritization model based on aisle traffic, conversion, and demand to maximize financial impact of site experience optimizations - Regularly presented analysis results, advocated for operational changes, and explained site experience prioritization decisions to senior audiences (Director, VP and above) within and outside my orgSelect Accomplishment - Leadership example: Formation of new category experience org at THD Online (2021-2022) - Problem: Previous org state involved a 1:1 relationship between online experience associate and buyers, neither scalable nor appropriate given disparate sizes, profitability, & growth trajectories of each product category - Tapped to create a new team within interconnected org, specifically tasked with intaking ideas and customer issues, researching trends and prioritizing most important projects for executional teams to complete - Defined new team structure and priorities, presented new plan to senior leaders, and hired 18 associates (including 2 manager peers) to scale out the team over a period of 9 months - Impact: Net-new high potential pool of associates regularly researching new opportunities to improve business, scalable / flexible capacity to focus on highest growth areas, higher throughput from executional teams

Atlanta, Georgia, Us

- Joined Home Depot as a senior strategy associate to drive integration and growth for an acquired online home décor startup- Regularly met with 3 senior leaders to solve problems, coordinate experience tests, and drive merchandising strategies for business portfolio (Furniture, Mattresses, Tableware, and Home/Wall Décor) - Led strategic projects to benefit HD Home with the goal of scaling to larger online org - Coordinated cross-functional teams and perform analysis for monthly readouts on key topics (Ex: assortment strategy, event performance, promotion efficiency, returns, and affiliate strategy) - Conducted ad hoc analysis and regularly present findings at executive level at bi-weekly leadership cadenceStrategic project example: - Pitched leadership on an initial round of three tests to increase reviews on site by contacting select customers post-purchase and providing a small reward for their feedback - Built model to show lifetime value of new reviews and impact of scaling tests into a standardized program - Coordinated associates across 4 cross-functional teams to create and automate the program and rolled out to 9 initial product categories - Impact: new program drove ~29K incremental reviews in initial rollout, 160K incremental in subsequent yearMerchant support examples - Combined insights from inventory, site experience, and marketing teams in net-new reporting to show item-level performance insights for new private brand products (currently being scaled across the online organization) - Identified issue in promotion execution during a key promotional event, acted with urgency to engage the right partners to decrease issue impact by ~$0.9M - Led bi-weekly working sessions with cross-functional teams to jump start private brand sales, which grew weekly sales by 82% on top of an increased run rate over 12 weeks

Dublin 2, Ie

Sample industry engagements (2016 - 2018) Supply Chain: created business case for a change in dispatch protocol at resource centers that would decrease transport time and costs by 10% on select routes Technology: led a team of 3 to combine disparate data sources and create 6 automated reports, providing real-time insight into Agile transformation efforts Publishing: introduced link tracking and other social media tools and trained staff on best practices, increasing average click through rate on social media content from 1% to 9%

Dublin 2, Ie

Dublin 2, Ie

Dublin 2, Ie

Charlottesville, Va, Us

Managed a staff of 6 Resident Advisers and a community of 400 residents. Ran staff meetings and one-on-one meetings with staff members, and conducted biannual performance evaluations. Managed RA hiring process, revamping interview materials and serving as a logistics coordinator for staff interviews. Planned area wide programs to promote Residence Life in my residential community and the larger UVa community

Ba, Economics

Graduate Coursework, Leadership And Public Policy

Education record