Expert specialty consultant leading e-commerce as a topic in the North America region

I have advised early stage startups and small businesses on their e-commerce strategies, including work on pricing, marketplace listings, paid search, SEO, and supply chain. Engagements could range from distinct projects I completed or a series of discussions with their leadership teams.Venture Backed ✔️ Product-market fit ideation with a Seed-stage supply chain startup✔️ Marketplace strategy for a Seed-stage DTC food brandNon-Venture Backed✔️ Hiring / training journey for non-profit seeking to help candidates upskill via remote training✔️ Website funnel analysis for a culinary consulting business✔️ SEO copy block overhaul for a lifestyle/makeup brand

Promoted to run online experience across all of Décor, a multi-billion dollar portfolio (THD does not report online sales figures). - Led and trained a team of 5 on online funnel metrics, reviewed associate analyses on site performance, coached associates on problem framing, recommending data-driven solutions or A/B tests, and determine site impact - Created a new prioritization model based on aisle traffic, conversion, and demand to maximize financial impact of site experience optimizations - Regularly presented analysis results, advocated for operational changes, and explained site experience prioritization decisions to senior audiences (Director, VP and above) within and outside my orgSelect Accomplishment - Leadership example: Formation of new category experience org at THD Online (2021-2022) - Problem: Previous org state involved a 1:1 relationship between online experience associate and buyers, neither scalable nor appropriate given disparate sizes, profitability, & growth trajectories of each product category - Tapped to create a new team within interconnected org, specifically tasked with intaking ideas and customer issues, researching trends and prioritizing most important projects for executional teams to complete - Defined new team structure and priorities, presented new plan to senior leaders, and hired 18 associates (including 2 manager peers) to scale out the team over a period of 9 months - Impact: Net-new high potential pool of associates regularly researching new opportunities to improve business, scalable / flexible capacity to focus on highest growth areas, higher throughput from executional teams

- Joined Home Depot as a senior strategy associate to drive integration and growth for an acquired online home décor startup- Regularly met with 3 senior leaders to solve problems, coordinate experience tests, and drive merchandising strategies for business portfolio (Furniture, Mattresses, Tableware, and Home/Wall Décor) - Led strategic projects to benefit HD Home with the goal of scaling to larger online org - Coordinated cross-functional teams and perform analysis for monthly readouts on key topics (Ex: assortment strategy, event performance, promotion efficiency, returns, and affiliate strategy) - Conducted ad hoc analysis and regularly present findings at executive level at bi-weekly leadership cadenceStrategic project example: - Pitched leadership on an initial round of three tests to increase reviews on site by contacting select customers post-purchase and providing a small reward for their feedback - Built model to show lifetime value of new reviews and impact of scaling tests into a standardized program - Coordinated associates across 4 cross-functional teams to create and automate the program and rolled out to 9 initial product categories - Impact: new program drove ~29K incremental reviews in initial rollout, 160K incremental in subsequent yearMerchant support examples - Combined insights from inventory, site experience, and marketing teams in net-new reporting to show item-level performance insights for new private brand products (currently being scaled across the online organization) - Identified issue in promotion execution during a key promotional event, acted with urgency to engage the right partners to decrease issue impact by ~$0.9M - Led bi-weekly working sessions with cross-functional teams to jump start private brand sales, which grew weekly sales by 82% on top of an increased run rate over 12 weeks

Sample industry engagements (2016 - 2018) Supply Chain: created business case for a change in dispatch protocol at resource centers that would decrease transport time and costs by 10% on select routes Technology: led a team of 3 to combine disparate data sources and create 6 automated reports, providing real-time insight into Agile transformation efforts Publishing: introduced link tracking and other social media tools and trained staff on best practices, increasing average click through rate on social media content from 1% to 9%

Managed a staff of 6 Resident Advisers and a community of 400 residents. Ran staff meetings and one-on-one meetings with staff members, and conducted biannual performance evaluations. Managed RA hiring process, revamping interview materials and serving as a logistics coordinator for staff interviews. Planned area wide programs to promote Residence Life in my residential community and the larger UVa community