Serves as a trusted advisor for enrollment growth marketing strategy and an expert in digital marketing. Leads a team of industry specialists in providing marketing strategy, paid digital marketing, SEO, social media strategy, and other marketing services that help our clients in higher education achieve their goals and drive enrollment. Responsible for the growth, profitability, and overall success of Eduvantis' marketing services agency team.

Leadership of Eduvantis' search engine optimization (SEO) practice area. Directed SEO efforts for a portfolio of clients, with focus on growing client brands, boosting visibility for key programs, and driving enrollment.

3MC Media, Inc. is a full-service communications and digital marketing agency driven by a deep respect for the hustle it takes to grow in today’s competitive business environment. Comprised of industry-leading professionals—strategists, writers, developers, and media experts—who are transparent, data-driven, and work as a true extension of client teams. 3MC specializes in membership organizations, start-ups, and businesses looking to strategically grow, and delivers a customized approach to strategy, measurement, and optimization that helps clients make smart business decisions and exceed their goals.

Direction of all marketing, communications, public relations, and recruitment campaigns in support of MCN, its undergraduate and graduate programs, and MCN strategic initiatives. SELECT ACCOMPLISHMENTS► Increased total applications to college by 74% from FY17 to FY20► Increased prospective student inquiries to the college by 14% across all programs (2019-2020)► Implemented Unbounce as ISU’s first-ever landing page environment for paid ad traffic; increased Google Ads conversion rate by 33% year-over-year (2019-2020)► Led the college's implementation of the SLATE CRM; leveraged the platform to launch ISU’s first-ever automated lead nurturing email campaign to drive enrollment► Managed the design and implementation of ongoing SEO, UX, landing page, and conversion optimization initiatives; increased organic conversion rate on the nursing departmental website by 53% (2018-2019)► Strategic partnerships core team member responsible for the forging and launch of academic progression partnerships with 16 community colleges state-wide► Led the total redesign of The Flame, the college’s alumni magazine (2019)► Recipient of ISU’s Emerging Leader Award (2020) and the #RedbirdProud Most Innovative Use of Social Media Award (2019)COMMITTEES & INVOLVEMENT• Illinois State University's Digital Strategy Council• MCN Strategic Planning Core Team Member• Illinois State University's Campus-Wide Committee for Marketing & Recruitment• CAUSE Project Advisory Board• MCN Building Committee

Founded in March of 2016, the BarberQue project aimed to raise awareness around the issue of homelessness in Chicago by marrying the functionality of a barbershop with the delicious grub of a barbecue. Our mission was to provide resources to a marginalized and often alienated group of people, create awareness around the issue of homelessness in Chicago, and build a community of acceptance and support. SELECT ACCOMPLISHMENTS► The 2016 event fed over 300 people, provided 70+ free haircuts, and gave away 2000+ articles of clothing. ► The 2017 event fed over 500 people, provided 168 haircuts, and gave away 3000+ articles of clothing. ► The 2018 event feed over 500 people, provided 150+ haircuts, and gave away 3000+ articles of clothing. Participants gained access to a variety of social service organizations including health screenings, shelters, and job placement programs. Because of the events, multiple people found transitional housing.To learn more, visit www.barberque.org.

Leadership of digital marketing strategy for TCS’ five partner universities. Oversight and management of SEO, SEM, PPL, social media marketing, and web development vendor partners. Cross-functional campaign development and deployment across channels (traditional and digital), including content marketing strategy and paid efforts. • Oversight of all recruitment campaigns; tracks achievement VS enrollment goals • Management of $8 million in digital marketing spend; tracks against ROI and benchmarks• Coordination of internal team, freelancers, and vendor partner relationships• Strategy and management of ongoing SEO, UX, landing page, and conversion optimization initiatives• Paid media strategy (display, search, paid social, retargeting)• Communication and reporting to organizational leadership; makes digital marketing “digestible” • Founded TCS Women in Marketing group

Supports and executes digital advertising and other strategic digital marketing initiatives including content marketing, organic and paid search, PPL, web development, and mobile application development. • Oversight of monthly analytics reporting• Maintenance and optimization of TCS’ website properties• Assists in management of vendor partners to ensure achievement of lead and budget goals• Copywriting and copyediting of blog content, social posts, and paid advertising

Communications management and content development for Chicagoland area municipalities and elected officials. Leveraged social trends, digital media, and new technology to foster two-way communication and increase campaign contributions. Crafted press releases, maintained media lists, and acted as intermediary between client and press. • Communications management for a portfolio of 20 clients including email and paper newsletters, paid media, press releases, speeches, opinion pieces, and smartphone apps• Coordination of campaign communications initiatives and annual fundraising events• Founded COC’s Summer Internship Program and Guest Speaker Series

Social media and email campaign management for Chicagoland area municipalities and elected officials. Responsible for growing social networks and e-newsletter followings in terms of reach, influence and engagement. Fundraising communications.• Increased DuPage County Board Chairman Dan Cronin’s Facebook following by 305% over two years • Management of multiple 20K+ recipient email campaigns• Provided support for fundraising campaigns, including event organization, appeal-letters, and cold calling

Oversaw all day-to-day operations and acted as primary person of contact for facility. Coordinated the schedules of two trainers and three employees. Planed and coordinated nation-wide horse show travel. Strategic resource management utilizing eMonitor Home Intelligence System. - Assisted in coordination of annual Boys & Girls Club fundraiser reaching 300+ area donors 
- Manager of day-to-day operations, facility maintenance and scheduling

Limited term employment organizing the annual Youth Achievement Breakfast event. Intermediary between ULGM, public, and participants. - Crafted and edited press releases and feature stories published on the organization’s website. - Cold calling, speech writing, event logistics