Lead the marketing, communications, membership and growth efforts at the AIUM to empower ultrasound professionals to improve patient outcomes.

Lead the Global Communications team and develop, integrate, and implement marketing and communications strategies to position, promote and protect three brands and the organization's leadership.

Develop and activate NPT's global communications strategy to amplify the mission of increasing philanthropy in society. Responsible for leading a team focusing on internal & external communications relating to thought leadership, brand positioning and brand reputation management.

Develop the global communications strategy to amplify NPT’s mission, as well as support the NPT UK and NPT Transatlantic charities. Responsibilities include execution of media relations, social media, search engine optimization, search engine marketing, website management, content creation, and internal communications strategies.

Responsible for creating, maintaining and evolving an integrated system of messages, policies, materials, and programs that publicize and support NPT’s mission relating to media relations, public affairs, social media, and internal communications.

Developed and activated the digital marketing, communications, and public relations strategies across the YMCA’s Lehigh Valley locations with a goal of amplifying the Y brand, increasing membership revenue, and positioning the Y as a worthy charity of choice in the public’s mind.

Executed one, unified digital marketing, communications, and public relations strategy across 8 YMCA locations. Main digital marketing tactics included search engine optimization, search engine marketing, social media marketing, digital lead generation, web development, email marketing, graphic design, campaign creation, campaign activation and reporting. - SproutSocial - Meltwater PR - Facebook & Instagram Ads - Google Adwords & Google Analytics - Adobe InDesign & Photoshop - Wufoo - MailChimp & Constant Contact - Facebook, LinkedIn, Twitter, MobileCause - Daxko CRM

Managed direct reports and numerous cross-functional teams, expanded brand presence across all media channels, drove strategic planning and execution, and oversaw department financials.

Digital Marketing, Search Engine Marketing, Email Marketing, Salesforce Marketing Cloud/ExactTarget Automation / CRM, Copywriting, Adobe InDesign, Adobe Photoshop, Social Media, Google AdWords, Google Analytics, Social Advertising, Public Relations, Event Planning, Website Maintenance, Marketing Strategy & Execution, etc.

Search Engine Marketing, Search Engine Optimization, Email Marketing, Copywriting, Reporting Financials, Writing/Creating Business Plans, Google AdWords, Google Analytics, Microsoft Dynamics CRM, etc.

Good Manufacturing Practices (GMP) and SA8000 Report Reviews, Certification Report Release, Auditor Training, Reporting/Tracking Metrics, Quality Assurance, Document Control, Managed Quality Reports of Major Retailer Accounts.

- Evaluated client landing pages for clutter, clarity, ease of navigation, etc.- Live-tweeted county events to increase attendance and create buzz- Identified and assessed online competition for the client- Digital Marketing, Web Design Optimization, Search Engine Optimization, Online Reputation Management

- Earned the Blue Collar Award for averaging 40 cold sales calls a day- Sold and designed print & digital ads for local businesses for the Elizabethtown College Directory - Completed Sales Academy Training in Chapel Hill, NC- Advertising, Cold-Call Sales, Marketing