Emma Stevens Email and Phone Number

•Oversaw + iterated the strategic development and day-to-day execution of all marketing activities for SureCritic•Partnered with leadership team to define and implement a complete brand and content marketing strategy•Responsible for the conceptualization and functioning of marketing automation programs and contributed to the development and growth of the organization by creating and launching campaigns designed to increase sales leads.•Led a full website rebrand; leading design, writing copy for all products and landing pages• Produced high-quality articles, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy• Effectively targeted leads and partners via segmentation and personalization tactics•Identified trends and insights, and optimizes spending and performance based on the insights.•Critically appraised content, design, and planning work from a B2B marketing perspective• Built relationships with clients, managing expectations, inspiring confidence, gaining client input and deliverables in a timely fashion

• Served as strategic lead for email marketing; focused on managing and building all email campaigns, including content, editorial list, design and distribution.• Assessed, developed, and implemented various ways and tools to promote Partnerd’s and its clients’ brands, including developing logos and graphics platforms to ensure standardization of look on all collateral pieces, display materials and web presence both internally and externally. •  In collaboration with key leadership staff and team members, evaluated and modified marketing strategies based on various forms of assessment and evaluation. Where possible, conducted informal or formal market research and bring other analytical tools to assess market penetration and segmentation and to provide analytical insight to Partnerd's social media, e-communications, print and media strategies• Performed comprehensive website audit, advising on design, providing new copy, and optimizing for SEO.• Created comprehensive 3- tiered LinkedIn Ad Campaign, including multiple messages targeting different personas, a/b testing, and landing pages; resulting in an average click through rate of 63.9%.• Continuously studied current trends in digital technology and social media, as well as following popular trends in the greater Seattle entrepreneurial communities to keep abreast of social media opportunities.

• Team of one Marketing and Communications Lead for 5 different businesses simultaneously, including restaurants and B2C products.• Developed and executed social media promotion for marketing campaigns including integrated digital marketing, partner marketing, and general PR efforts.• Executed marketing campaigns across various multiple brands to establish processes and procedures to streamline development and deployment of these campaigns.• Created brand specific content calendars which encompassed all messages, audiences, objectives and channels for up to 5 brands concurrently.• Responsible for posting the day-to-day, regular content for individual brands across each media channels, mainly Facebook and Instagram.• Designed and created all content including graphics, photography and editing, videos, flyers, job postings, blogs, and website copy.• Organized, advertised, and directed a minimum of 5 events per month across the various businesses.• Act as a front-line brand ambassador by interacting with customers in real time on various social media channels as well as in- person at regular community events.

Served as a key member for the marketing team assisting in planning and executing across various marketing disciplines - advertising, content marketing, digital marketing, etc.• Coordinated social media planning and execution across Facebook, Twitter, LinkedIn, Youtube, Sociabble, including: --content curation -- posting schedules -- analysis and reporting• Conducted analysis of social media strategy to identify areas of improvement• Coordinated with communications agency on social media execution and media relations• Orchestrated company events and networking opportunities for Xinova Innovators• Drove content pieces from ideation to creation and publication, including blog posts, videos and product collateral.• Facilitated subject matter expert interviews to inform thought leadership content. • Assisted management of WordPress website, including designing new web pages and publishing new content.• Designed and managed newsletter sent to 10k+ subscribers monthly.• Project managed overall marketing team workload and commitments through administration of weekly meetings and maintaining team Trello environment.• Filmed, edited, and published promotional videos with Premiere Pro. • Designed, maintained, and edited a variety of collateral with Adobe Suite, including social cards, flyers, and sales sheets.• Organized business development research to identify target customers• Supported onboarding of new B2B Demand Generation and Sales team including two new account executives and a SDR. • Acted as assistant lead editor on company founders visionary document.

• Work closely with a board of 10 students to produce a four-show season of student-run theatre. • Manage all marketing materials as it pertains to outreach and publicity. • Write and distribute press releases regarding upcoming seasons and productions for the Late Night Theatre Company. • Photograph and edit promotional posters, photo releases, and flyers using Adobe Photoshop and distribute. • Record, edit, and publish promotional videos. • Respond to inquiries and concerns via telephone and email. • Implement social media support and monitor responses across Facebook, Instagram and email. •Coordinate community engagement events. Collaborate with the faculty and departmental publicists

• Designed and implemented a marketing plan for four show Summer Season including writing and distributing press releases, designing programs, constructing and printing lobby boards, resizing and developing web imagery, monitoring ticket sales with Tessitura, creating content for social media to meet sales goals, maintaining social media engagement on Facebook and Instagram, coordinating with photographer six promotional shoots. • Assisted Education Department in providing hands-on customer service, distributed and managed weekly emails, and survey responses, and monitored and stocked summer merchandise.

Lead and trained a staff of 15-20 Lifeguards providing qualified supervision for waterfront beach at a Boy Scout camp in Northern, MN, facilitated up to 150 waterfront activities per week for eight weeks. Coordinated instruction for merit badges and various boating activities.Various Positions during 2012, 2013, 2015, 2016 SummersMy go-to Fun Fact at any networking event.