decipher. is a creative agency that specialises in replicating online the bold brand experiences that unapologetic consumer brands in the food, beverage, and lifestyle industries that aren’t afraid to scare some people off to find their own, create offline. Challenges I tackle as lead creative and copywriter at decipher.- a bland tone of voice that could belong to any other brand- poor brand alignment across channels- generic contentAnd that bad feeling you get when you see your brand doesn’t really reflect online the magic it spreads in the real world.

- ✍🏼 Web copy => What do my clients get? People spend more time on their site (higher time-on-page), they get to know them better (brand awareness), and they, ultimately, buy more (you know that one...💰). Examples of clients: World Intellectual Property Organization, Covenant House New Jersey, NTT DATA, etc.- ✍🏼 Social media copy (paid ads and organic) => What do my clients get? Their unique voice (defined together or not, that depends on where they are in their journey) tells their story on social media and attracts the right crowd. Examples of clients: Aleyolé, Rated People, etc.- ✍🏼 Email sequences => What do my clients get? Higher CTRs and more engagement Examples of clients: Aleyolé, The Cornerstone Advisory, etc. - ✍🏼 Different types of copys. Examples: Publicis Group- ✍🏼 Content writing => Huh? Blog posts either after an SEO analysis is done, or free writing if they want to focus on certain topics. Examples of clients: NTT DATA, Podium, etc.

- Develop and execute the marketing and communication plan in order to achieve company goals- In charge of the creation and publication of all marketing material in social networks, magazines, forums, conferences etc. - In charge organising the company's presence at industry conferences: create marketing material together with the graphic designer (booth, roll ups, flyers, goodies, etc.), coordinate logistics with office management, promote online the fact that we're attending, etc. - Manage social media & PR strategy- Overall responsibility for brand management and corporate identity- Manage corporate website- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

- Manage a portfolio of international affiliates- Help grow the client base of our subscription site- Traffic optimization- Brainstorm and implement new ideas on how to constantly grow current accounts- Weekly report on results- Attend international industry conferences representing the company and searching for new prospects- Business development

- Manage portfolio of mainstream Android apps - available in Google Store- Daily analysis of product performance- Optimize affiliate traffic- Media Buying in several mainstream platforms

- Responsible for the Affiliation Business Unit- Responsible of setting sales objectives for the affiliation team in accordance with the company's targets- Management of top-tier accounts and partnerships- In-depth traffic and statistic analysis, maximize affiliates and company revenue

- Management of key accounts portfolio- Analyse / Optimise Affiliate campaigns and performance, In depth traffic and statistic analysis, maximise affiliates and company revenue, positive ROI (Win-Win partnerships)- Management of CPA affiliation team

- Drive online/mobile traffic from affiliates, ad networks, affiliate networks and vertical publishers- Recruit new affiliates and build valuable relationships with all types of partners- Represent the company at industry events, tradeshows and conferences, consolidating relationship with partners and searching for new business opportunities - Daily affiliate management including affiliate communications, affiliate payments and dispute resolution- Initiate new campaign ideas, product improvements, marketing incentives, and bonus offers- Work closely with technical team to ensure timely and accurate delivery of services- Community Manager for MobileCashout - Strengthen the brand through management of Social Media accounts including Twitter, Facebook, blogs and creation newsletters- In charge of developing and implementing communication and promotion plan during the rebranding of the MobileCashout brand

- Account Manager for video ads suppliers – maintain communication fluid, search for new suppliers and integrate them to the platform - Project Management- redesign of the corporate website - www.socialpoint.es : research organizations, contract negotiation and closing conditions, project tracking until delivery by the agency - Elaborate weekly reports on advertising revenues - Initiate elaboration of brand guidelines manual - Weekly web traffic reports – work with Google Analytics - Research for a strategy to enter new markets - Responsible for the company's participation in national and international events - Responsible for internal merchandising

- In charge of overall logistics in major EMEA project - Big 4 Symposiums- Provide support and maintain daily communication with Local Marketing Communication Managers in the EMEA region - Track marketing campaigns and report on results - Organize training tours for product launches, press tours; implement and track results to a month long series of events (Big 4 Symposiums)- In charge of logistics for the events- Communicate on a daily basis with local agencies in charge of placements in target print or online magazines- In charge of online promotion of the Big 4 – manage the creation and publication of event pages and distribution of e-Vites - implement online marketing campaigns.- Design and gather content for translate advertising material (flyers, ads, advertorials, magazine front covers in magazine of specialty)- Responsible for monitoring & reporting marketing campaigns

- Give support in the coordination of product launches and marketing campaigns such as a guerrilla campaign in a city in Spain- Visit factories where the product or packaging material are made, supervise production of trade material- Constant communication with branding agency for the production of packaging or promotional material- Travel abroad for store checks, meetings with distributors and organization of local events- Write reports and presentations for upper management and the branding agency- Working with budgets, financial reports, estimating sales for the trimesters and promotional activities to come - In charge of logistics - product and promotional material deliveries to different countries, events or shops