In my role as a Consultant at the Canadian Franchise Association, I lead comprehensive strategies and initiatives for the Franchise Canada Show and other key events, ensuring seamless execution and stakeholder engagement from inception to completion. Leveraging my director-level expertise, I drive revenue growth through strategic sponsorship sales and targeted marketing campaigns.In my role as a Consultant at the Canadian Franchise Association, I lead comprehensive strategies and initiatives for the Franchise Canada Show and other key events, ensuring seamless execution and stakeholder engagement from inception to completion. Leveraging my director-level expertise, I drive revenue growth through strategic sponsorship sales and targeted marketing campaigns.Key Responsibilities and Achievements:• Develop and execute strategies to enhance the growth and impact of CFA events, including the prestigious Franchise Canada Show.• Identify and cultivate new partnership and sponsorship opportunities, consistently exceeding revenue targets.• Collaborate closely with internal teams and external stakeholders to optimize event logistics, ensuring exceptional attendee experiences.• Manage end-to-end event budgets, maximizing cost efficiency and resource allocation.• Forging strong relationships with event suppliers and venues, and negotiating favorable contracts to support event objectives.My entrepreneurial drive and innovative approach have been instrumental in establishing CFA events as industry benchmarks, driving sustained growth and profitability while delivering unparalleled value to stakeholders.My entrepreneurial drive and innovative approach have been instrumental in establishing CFA events as industry benchmarks, driving sustained

● Lead on all Lead Gen events for our memberso Create, manage, and monitor critical paths/workplans.o Speakers outreach for Virtual Trade show. o Manage and execute all speaker rehearsals for all events including testing before the speaker joins, answering speaker questions, and ensuring speakers are ‘set up for successes.o Manage Event and Sales budget, ensuring all events within budget and meet sales target. o Hosted 10 Virtual Trade shows between September 2020 to present. ● Provide daily/weekly reports for events such as, tracking registrations, conversion to attendees, repeat users, budget vs actual● Manage internal and external event communications ● Develop an effective marketing approach for each event with the communications staff● Supervise the development and production of promotional materials and presentations● Create and update events on the event website(s)● Maintain detailed and accurate event documents such as exhibitor databases, contact and financial information● Responsible for delegates, exhibitors, speakers, attendees throughout the entire process – virtual or physical events and provide support to other event staff.● Manage virtual platforms and registration management software, including but not limited to; Zoom, EventMobi, Pheedloop, Swoogo and the ability to quickly learn virtual event software platforms● Create Virtual Trade show platform on Pheedloop.

At Fame Media, I transformed my passion for events and marketing into a successful business. I specialized in planning and marketing large-scale events, managing budgets up to half a million dollars, and ensuring seamless execution. I excelled in strategic planning for growth, leading large teams, and helping businesses grow through various strategies.Key Achievements:- Marketed and executed high-end events with up to 4,000 attendees, driving brand recognition and engagement.- Managed registration processes for events with up to 35,000 participants.- Created and managed comprehensive budgets, optimizing resource allocation to achieve financial targets.- Developed strategic marketing plans that consistently exceeded revenue targets and business growth objectives.- Led large teams, fostering a culture of creativity, collaboration, and excellence.- Worked with businesses to help them grow using various marketing and strategic approaches.- Leveraged digital marketing, social media, and innovative partnerships to drive continuous growth and engagement.My entrepreneurial spirit, strategic vision, and hands-on leadership style have equipped me to deliver outstanding results in any sales and marketing role.

As the Founder and Show Director of The Wedding Show, I conceived and launched this highly successful event, ensuring profitability from day one. I developed the concept and executed strategies that transformed it into a premier showcase in the industry. Starting with no established presence, I implemented robust sales strategies for exhibitor outreach and cultivated effective marketing campaigns to drive attendee traffic.Key Achievements: Founded and developed The Wedding Show, achieving profitability from its inception. Grew the event to host biannual shows with up to 50 exhibitors and over 1,000 attendees per show. Implemented targeted sales strategies that ensured high exhibitor retention and satisfaction, resulting in repeat exhibitors which validated the show's success. Created strategic partnerships to enhance event growth and user engagement. Executed comprehensive marketing strategies to guarantee high attendance and engagement, leveraging digital marketing, social media, and strategic partnerships. Orchestrated successful event logistics, including venue selection, vendor coordination, and attendee engagement strategies. Established The Wedding Show as a top-rated event in Toronto's wedding industry, consistently exceeding attendee and exhibitor expectations. Recognized as one of the top 10 wedding shows in Toronto by BlogTO.My entrepreneurial drive and strategic approach have been instrumental in creating and expanding The Wedding Show into a profitable and celebrated platform for wedding professionals and couples alike.

• Management of the Venue Contractors at the CIBC Pan Am at President’s Choice Ajax Ball Park for Baseball/Softball and ParaPan Am at University of Toronto Scarborough Campus for Wheel Chair Tennis• Ensure compliance with all aspects of the contractual agreements and obligations.• Representing CCW at daily venue briefings during ‘Game Times’ and completing daily reports (i.e.: venue operations and meal counts) • Oversee Master Caterer and Cleaner at assigned venue• Ensure all workforces, contractors, spectators and athletes were fed in timely and in an efficient manner.• Worked closely with cleaning contractors to ensure all functional areas were clean and presentable for workforce volunteers, contractors, athlete and spectators.• Resolved any on-site issues raised and escalated any issues which could not be solved on-site • Managed CCW Deputy Managers and Volunteers.

• Responsible for all organizational business development strategy and management• Increased corporate holiday event revenue by 28% over the previous year by forging new relationships with clients including Nissan Canada, Ricoh, SNC Lavalin, and Federated Insurance• Responsible for all event sales and management for corporate, non-profit and private events • Increased bowling league revenue by 20% from previous year• Designed and implemented marketing campaigns and promotions, including creation of marketing materials • Responsible for the operation and activities of the bowling centre in the absence of the General Manager