Ehsan Maani

Ehsan Maani Email and Phone Number

Director of Engineering, YouTube Ads Optimization & AI @ Google
Mountain View, CA
Ehsan Maani's Location
San Francisco Bay Area, United States, United States
About Ehsan Maani

With over 10 years of technical leadership experience, I have successfully developed innovative ideas for new technologies, trained, mentored, and managed software engineering, machine learning, and data science teams to bring these ideas to life.Engineering lead for ads optimization in Display and Video 360. Developed new technologies in ad retrieval, targeting optimization, bidding optimization, auction and competition modeling, and user behavior modeling (utilizing the power of ML/AI). Oversaw a 20x increase in optimized traffic revenue over a span of 7 years. Engineering lead for machine resource optimization in Google’s Display Ads serving stack. Built a large-scale automated ad serving optimization platform that applies to all Google Display ads traffic. Extensive experience with various aspects of the advertising ecosystem including DSPs, SSPs, search advertising, ad servers, ad networks, auction dynamics & exchanges, inventory types.

Ehsan Maani's Current Company Details
Google

Google

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Director of Engineering, YouTube Ads Optimization & AI
Mountain View, CA
Website:
google.com
Employees:
1
Company phone:
916.253.7820
Ehsan Maani Work Experience Details
  • Google
    Director Of Engineering
    Google Oct 2023 - Present
    Mountain View, Ca, Us
  • Google
    Senior Staff Software Engineer/Manager
    Google Nov 2020 - Present
    Mountain View, Ca, Us
    I lead multiple software engineering and data science teams with the following responsibilities:* Resource Optimization for Display, Video, and App Ads: Google receives a massive number of ad requests every second, requiring millions of machines to process these requests. We developed a large-scale optimization platform that automatically optimized a series of serving knobs such that computational resources can be best spent processing only relevant ad queries.* Optimization Features and Technologies in Display and Video 360 (DBM): My team utilizes a variety of Machine Learning, Optimization, Statistical Modeling, and large-scale data processing techniques to optimize advertiser's bids in real time to power a suite of auto-bidding products in DV360, delivering unparalleled return-on-investment to tens of thousands of advertisers worldwide. I lead the team to develop and successfully deploy new technologies in all aspects of an ad serving system (e.g., ad retrieval, targeting optimization, bidding optimization, auction and competition modeling, and user behavior modeling) transforming the platform to an industry-leading performance DSP.
  • Google
    Staff Software Engineer/Manager
    Google Dec 2014 - Nov 2020
    Mountain View, Ca, Us
  • Apple
    Software Engineer
    Apple Aug 2012 - Nov 2014
    Cupertino, California, Us
    -- Designer of Apple Watch’s heart rate monitor algorithm, including motion rejection and pulse rate extraction components.-- Full implementation of the algorithm in Matlab and C/C++ for both Mac OS and iOStargets.-- Consultation with hardware team on the choices of wavelength, number and distancesof LED-­Photodiode pairs, etc. through design and analysis of targeted user studies.-- Design of intermediate signal quality metrics for fast assessment of various hardwarechoices (predictive of performance under motion).-- Sole/main innovator on key patents regarding PPG-­based heart rate monitoring duringexercise, and gesture recognition in wrist-worn wearable devices using sensor fusion.
  • Sony Electronics
    Senior Applied Research Engineer
    Sony Electronics Nov 2009 - Jul 2012
    San Diego - Us | Tokyo - Jp, Us
    Developed and contributed cutting-edge algorithms (and software) for the HEVC video compression standard. HEVC was jointly developed by ISO/IEC Moving Picture Experts Group(MPEG) and ITU-T Video Coding Experts Group (VCEG).
  • Northwestern University
    Research Assistant
    Northwestern University Sep 2004 - Nov 2009
  • Dolby Laboratories
    Intern
    Dolby Laboratories Jun 2008 - Oct 2008
    San Francisco, California, Us
    -- Contributions to reference software of H.264/AVC video compression standard including implementation of Adaptive Rounding and Bi-prediction support for sub-macroblock partitions.-- Algorithm design for fast mode selection in H.264/AVC

Ehsan Maani Education Details

  • Northwestern University
    Northwestern University
    Electical Engineering
  • Sharif University Of Technology
    Sharif University Of Technology
    Physics

Frequently Asked Questions about Ehsan Maani

What company does Ehsan Maani work for?

Ehsan Maani works for Google

What is Ehsan Maani's role at the current company?

Ehsan Maani's current role is Director of Engineering, YouTube Ads Optimization & AI.

What schools did Ehsan Maani attend?

Ehsan Maani attended Northwestern University, Sharif University Of Technology.

Who are Ehsan Maani's colleagues?

Ehsan Maani's colleagues are Jiahui Chen, Archana Varanasi, Romeo Lampard, Devang Raj Arora, Mark Bread, Artin Ariyamehr, Юрий Краснянский.

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