Increased annual sales by 110% through website modernization and direct-to-consumer e-commerce.Coordinated efforts in producing effective revenue-generating solutions, increasing customer base as well as customer return rate.Designed graphics and wrote engaging copy and microcopy for email blasts and website, increasing engagement.Assisted in managing SEO strategy to increase site traffic.Oversaw, directed and created content (shoots, video, influencer activations etc.) for seasonal initiatives and product drops across to be used on all channels including retail, online and paid media.Lead social media creative direction while overseeing strategy and scheduling.Designed and coordinated printing of marketing materials such as seasonal product catalogs.Worked closely with Senior Manager to revamp pricing and improve shipping to cut costs and increase revenues.Cooperated with and negotiated pricing for product with manufacturers.Assisted in development of new product for quarterly orders. Restructured operations to improve efficiency, achieve better organization and reduce inaccuracies.Improved customer service by implementing better email and phone practices.

I started EmaBrenda.com in November 2015 as a creative outlet for my day to day looks and style finds. With a strong presence and continuous growth on Instagram, the blog has grown into a lifestyle blog featuring style, travel, and food. Services for brands in content creation, creative consulting and social media strategy are also provided under the same name.

Managed and completely rebranded 10 social media accounts for businesses owned by the hospitality group which included event spaces, a nightclub, several restaurants and a resort.Performed research on current industry trends and audience preferences.Designed and implemented social media strategies to align with business goals.Generated, edited, published and shared engaging content daily. Including original text, photos, videos and news.Collaborated with other teams like content creators and influencers to drive new audiences to social pages.Worked with other departments within marketing, sales and customer service to improve strategies.Suggested, tailored and implemented new promotions and competitions.Stayed up-to-date with current technologies and trends in social media, design tools and applications.

Directed the activities and productivity of boutique.Provided training and guidance for excellent customer service.Successfully sustained and grew business.Managed administrative functions to ensure smooth and efficient operations of the business.Ensured performance goals were set and met.Attended and presided over meetings to secure weekly projects.Planned and implemented monthly calendar of activities including trunk shows, events, promotions etc.Worked with buyers to introduce new products suitable to boutique’s unique demographics.

Built and maintained relationships with influencers, bloggers, and brands in the community to increase awareness of Sidebuy.Stayed in tune and up to date with Sidebuy’s blogger community to match them up with relevant brands for various campaigns.Attended industry events and represented the company to increase the number of bloggers, influencers and brands on the platform.Curated relevant content for Sidebuy’s social channels.Wrote press releases, created industry-specific media lists, and developed key PR angles to create interest and media coverage.

Performance exceeded expectations and was promoted to manager at collaboration boutique with Otte NY.Communicated with vendors to ensure that production and development ran correct and on time.Assisted with fabric sourcing.Worked closely with production team to ensure all projects ran efficiently and smoothly.Held and directed successful sample sale.Sat in on fittings.Supported department with administrative tasks.Performed other assigned duties.

Assisted in Production of Bridal Expo and Bridal Fair presentations. Maintained the store’s appearance by creating new and attractive window and floor displays. Managed assigned store inventories by contacting distributors and keeping information up to date.Assisted women with finding the latest fashions in bridal and formal wear. Maintained the store’s reputation of quality service by promptly returning phone calls and answering emails.Contributed to and maintained social media marketing.Designed, wrote content for, and maintained company website: www.cameoandcufflinks.com using Squarespace.

Provided general office support as directed. Filing and mailing while considering appropriate presentation of packaging.Maintained Events Page on website while ensuring accurate information.Answered phones and provided excellent support to listeners.

Directed the creation of fashion related content for The Collegian.Searched and reported up-and-coming trends in the industry.Demonstrated strong interpersonal skills to present insightful and entertaining interviews.Ensured words and content met the standards of the publication.

Secured both inside and outside ad sales for ASWWU publications.Built rapport with clients by focusing on customer service and satisfaction.Proved ability to sell and close sales effectively over the phone/internet/face to face.Obtained further sales by implementing new strategies.Generated awareness in the community of advertising opportunities.

Assisted stylists on photo shoots by dressing and styling models.Visited stores and fashion PR agencies to pull for looks.Prepped for shoots by researching latest styles and client profiles.Steamed and received clothing.Substituted as fitting model.Performed general admin duties.Attended media event.Created and distributed sample sale advertisement.

Assisted with annual class agent program.Provided general office support as directed. Filing, mailing preparation, scheduling and confirming appointments. Assisted with alumni lodging and Celebrate programs.

Promoted SonBridge services by creating various marketing materials through production of yearly content and production schedule. Developed website content—text and photo. Executed marketing campaign to attract more volunteers.

Ensured that the store was opened or closed properly at the beginning or end of shift as shift supervisor and key holder.Continuously worked to improve customer experience.Provided information on products and seasonal promotions as well as prepared food and drinks for customers in a fast-paced environment. Recognized as positive and confident.