CURRENT PROJECT: Vice President, Corporate Solutions - Allegiance ServiceClient snapshot: First Performance, EVO Payments, Allegiance, Blue Ridge Global, Peachtree Senior Benefits Platforms: Hubspot, Pardot, Canva, SFDC, Asana, Monday.com, SeismicDelivers strategic direction and end-to-end execution of:Account Based MarketingLead Gen / Demand Gen Content + Campaigns Strategic brandingSocial Media Strategy (Organic + Paid)Integrated Marketing CampaignsGhostwriting compelling thought leadership content Key note speaking engagementsPersonas, product development, customer journeysPush marketing, and other marketing programs focused on quality, efficient revenue generation, and growthManages + creates compelling content calendarWorks with product + channel teams to deliver effective marketing initiativesTrade show communications + event logisticsStrategic content and direction for corporate communications, branding and overall presence

Spearheaded strategies for social media / SEO + all external communicationsManaged + executed all social media efforts including defining KPIs, analytics + reporting Developed content + collaborated on all external communicationsTransformed content + graphics for sales enablement toolsTrained agencies, freelancers and interns on Pearce brand standardsOrganically increased followers from 3000 to 19000 within a year + tripled engagement on LinkedIn Led reputation management + recruiting campaignsCreated annual marketing strategy

Built payment technology company from ground up, through two buyouts and one acquisition in a highly fast- paced, entrepreneurial FINtech environmentDrove implementation of Hubspot (marketing automation), Salesforce (CRM) and Seismic (asset management) Defined corporate brand, value prop and product portfolioWorked with compliance to ensure marketing initiatives aligned with laws and regulations of TILA and CARD Content creator and strategist for bi-annual, integrated marketing plans, monthly campaigns and sales initiatives including battlecards, presentations and external collateralHired and managed team of six employees/SMEs, including day-to-day leadership, direction + quarterly performance reviewsSourced + managed all agency, vendor and partnership relationshipsDefined KPIs, analyzed + reported metrics while being accountable for quarterly ROI goals, forecasting and budget managementDrove all sales enablement + lead gen efforts including funnel qualifying and communications roadmaps Increased pipeline revenue ~40% within 2nd year through demand gen campaignsCreated communications hierarchy, visuals, CTAs, autoresponders + comm cadencesDefined segments, frequency strategy + automation work flows/triggers for various messaging drips including introduction, action-oriented/demographic sales funnels, win-back, vip, abandonment, etc.Conducted, analyzed + reported on competitor and industry trendsCollaborated with c-suite leadership to produce quarterly web-ex sessions

Responsible for the creation, execution and measurement of marketing and communications initiatives to enable sales and to drive awareness of solutions and services.Collaborated with account managers to conceptualize campaigns and translate them into cohesive partnership marketing programsLed content development for all sales collateral + external communicationsEstablished strong, sustainable and effective working relationships across all relevant functional teams to develop, implement and measure marketing programs based upon business objectivesManaged + created content for website, campaign landing pages, video, and multimedia collateral executed through social media, blogs, and press releasesDeveloped and managed lead/demand generation efforts including drip campaigns, A/B testing, communication maps segmentation, account based marketingDetermined KPIs + monitored and tracked campaign results using analytical and reporting capabilities

• provided strategic insights to all client branding and marketing initiatives with specific focus on customer marketing including direct marketing, mobile strategy & execution• worked with clients to maximize digital marketing, interactive & seo efforts inclusive of website development, usability, analytics and intranet development• managed cross-functional teams to ensure smooth project execution• Created quarterly marketing plans, content calendars and influencer/trend blogs• client snapshot: powerpay, PAYRAMP, EVO payments, coca-cola north america, verifone, hearst publications, sephora, northhighland, IHG, hospitality ventures

Red Bull North America - Senior Promotions ManagerOgilvy - Account Director (Coca-Cola North America)Brand Velocity - DirectorCoca-Cola North America - Contractor