•Created and built New Biasness in Sudan

•Responsible for Traditional Trade (48% of business) P&L, Sales in market, trade spent, stocks management, Account receivables and distribution.•Reporting to GM of Consumer Division •Managing 3 Traditional Distributors business all over the country in Egypt and 1 in Sudan, including their contracts, investments and target development.•Responsible for a sales force and admin headcount of 75 people (Distributor & SUB Distributor) including their benefits, training and assessment.Achievements & Results2014•Inc. In Market Sales +67% vs. PY •Inc. Direct Coverage +84% by Establishing Upper Egypt region and restructuring other regions•Successfully managed to initiate the Sub Distributor project across Egypt •Created and built Traditional Trade Sales Team•Created and built New Biasness in Sudan

•Managing Traditional Distributors business all over the country•Responsible for Traditional Trade (35% of business)

•Development Assignment to inc. my learning on the company process with distributors

•Leading business operation in Greater Cairo which includes Cairo, Giza, Fayoum, Beni Suef .

•Responsible for Applying Henkel’s policy and projects at the Pharmacies in Cairo and Delta

•Responsible for all Key Accounts business (Hyper Markets, Chains and Supermarkets) which represent more than 50% from all greater Cairo business till now.

•Responsible for distributors serve three government (Qena- Luxor –Aswan-Hurguda)

•Regularly monitor competitors’ activities to ensure product offering remains competitive whilst profitable.