• Strategy – Design / Test and Evolve Business Models to create value for the business and create Value Proposition for the customers. Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives. Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission. • Investments – Participating in high-quality investing business decisions to advance the business and increase profits including looking to localization and Merger & Acquisitions. • Legal and Guidelines- Enforce adherence to legal guidelines and in house policies to maintain the company’s legality & business ethics. • Finance – Managing P&L, Develop credibility and authority for the finance leadership team by providing accurate analysis of budgets, reports and financial trends and operational procedures. Review financial and non-financial reports to devise solutions or improvements, manage resources, risks and return. • Factory Management – Oversee the full Operations: Environmental Health and Safety of the factory, Manufacturing, Site Engineering, CAPEX and OpEx Plans, Supply Chain Operations, Procurement, Logistics, Warehousing, Distribution Center & Site Admin activities. • Marketing & Sales – Establish a Go to Market Strategy and portfolio plan that enhance customers loyalty for the brand and for the company. Establishing priority and direction for the portfolio development, product positioning, line extensions, differentiation and quality. Accurately forecast sales and growth opportunities inside Egypt, using sales tools and applications. • Human Resources – Setting the values and behaviors to build a Positive Culture that retain and attract top talents. • Networking- Build trust relations with key partners and stakeholders and act as a point of contact for important shareholders.

Led the development and execution of business strategies to achieve short and long term goals, reporting to the board and providing market insights. Oversaw full operations of the factory including environmental health and safety, manufacturing, supply chain, and logistics. Maintained positive relations with business partners, shareholders, and authorities, ensuring company policies and legal guidelines were communicated effectively.

Strategy – Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives. Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission. • Factory Management – Oversee the full Operations: Environmental Health and Safety of the factory, Manufacturing, Supply Chain Operations, Procurement, Logistics, Warehousing, Distribution Center, Site Engineering, CAPEX and OpEx Plans and Admin activities. • Sales and Marketing – Establishing priority and direction for the portfolio development, product positioning, line extensions, differentiation and quality. Accurately forecast sales and growth opportunities inside Egypt, using sales tools and applications. Prepare and participate in business reviews/forecasts for General Sales Management to ensure a constant flow of information. Drive analysis of competitive and market activities in the field.

Collaborating with senior executives to establish and execute a Sales and Marketing goals. • Managing a sales team in order to maximize sales revenue and meet or exceed corporate-set goals. • Forecasting annual, quarterly and monthly sales goals. • Assisting sales personnel in their techniques. • Developing specific plans to ensure growth both long and short-term. • Educating sales team with presentations of strategies, seminars and regular meetings. • Manage Lafarge Global Key Account for BASF Construction Chemicals, in Egypt, Algeria & Morocco in cooperation with the Local Admixture teams.

Develop and implement a strategy for Algeria and Morroco to generate future growth. • Responsible of all Sales and Marketing operations in Algeria and Morroco , leading the sales team setting strategy and operational plans. • Planning for the company budget and target, training of sales staff , follow up with the day to day activities.

• Diagnosis of level of competitiveness and identification of key areas for growth. • Set strategy for new market penetration. • Set Target for team and follow up on performance. • Interface with client representatives, managers and subcontractors for coordination and problem solving for site installation problems. • Reporting : document control, daily reports.

• Managed quality control and safety supervision for all site activities at Encorp International E&C in Alexandria, Egypt.• Conducted daily reports, safety meetings, field observations, testing, and site inspections to ensure compliance with regulations.• Implemented punch list activities to address any issues and improve overall project quality.