• Crafted a comprehensive canvas business model, Brand Management Guidelines, annual budget process, Buyer’s journey, and Marketing Plan mapping out the roadmap for the business strategy • Conducted thorough competitive analysis, identifying market trends and competitor strategies, resulting in the development of a targeted marketing campaign• Led the e-commerce specialists on different platforms, resulting in expanding distribution channels Such as Amazon, eBay, Walmart, and Costco• Implementing and managing Google Ad Manager campaigns to optimize advertising performance

- Evaluated the performance of seasonal sales, marketing, and finance teams by conducting quarterly reviews, identifying key areas for improvement, and providing actionable feedback, leading to a 15% increase in overall efficiency.- Led the oversight of company progress through seasonal meetings, facilitating strategic discussions and aligning team goals, which resulted in a 10% growth in market share.-Assessed financial health and marketing initiatives during seasonal board meetings, offering constructive feedback and strategic recommendations that improved fiscal management and optimized budget allocation.

• Expanded and divided the sales and marketing department and led 3 different Marketing squads, including creative designers, SEO of the website, and both offline and online advertising• Planned and coordinated a comprehensive 9-step new market and Go-to-Market GTM strategy, from buyer persona identification to process creation, facilitating the successful campaign launches of new software as SaaS and on-premises• Oversaw the Enhancing quality of the landing page, resulting in a notable 40% increase in AVG Visit Duration, all while keeping a consistent cost per click (CPC) for the display campaign• Verified compelling content and executed viral campaigns through influencer collaboration, resulting in a 20% increase in Instagram followers within 3 months• Maintained reportages for website backlinks, resulting in a breakthrough with a 587% increase in the total number of organic user visitors within a year, boosting consideration• Designed a creative B2B advertising campaign, which resulted in gaining 50% more leads in comparison with targets in the short-term, advocated with agency relationship• Monitored, data analyzed, and reported through CDAP and key performance indicators (KPIs) to internal stakeholders, developing a remarkable 50% boost in conversion rate and lead generation (Lead-Gen), with a focus on user experience and customer engagement

• Started the job in a salesperson position but after a short period promoted to manager • Led and trained the sales and marketing team Strategically and created a dynamic environment for the team to grow, resulting in a 400% expansion in members in 5 years• Established a systematic follow-up system for the sales team's calendar in CRM, leading to annual revenue growth with an avg. increase of 70% and an expansion of market share• Executed Field Marketing and Trade shows for the B2C province target, achieving a 7% increase in brand awareness within one year, despite a 40% reduction in the ads budget• Designed and monitored a novel KPI to measure the performance Metric of direct sales through monthly call minutes, yielding a remarkable 30% increase in efficiency

- Planned required personnel for the production line, controlled their performance and monitored production operations to ensure efficiency.- Managed worker attendance, including presence, absence, and holiday work schedules, to maintain optimal staffing levels.- Resolved conflicts between workers, fostering a cooperative and productive work environment.- Developed key performance indicators (KPIs) for workers and quality control technicians, monitoring progress bi-weekly to ensure goals are met.- Created a weekly production plan, conducted daily monitoring, and implemented necessary corrective actions to meet production targets.- Planned and managed the production department budget, submitting detailed reports to factory management for financial oversight.- Coordinated with the maintenance team to schedule routine maintenance programs for production line equipment, ensuring minimal downtime.- Trained production line workers on machine operation and enforced safety and health principles to maintain a safe working environment.- Analyzed data collected by quality control experts daily, utilizing test results to improve production processes.- Coordinated with raw material manufacturers to ensure quality, supervising quality control technicians to verify test results.

- Inspected printing ink and raw plastic granules upon supplier delivery, ensuring compliance with quality standards before warehouse entry.- Conducted quality inspections of packaging plastics, focusing on color consistency and durability to maintain product standards.- Monitored storage temperatures of products and raw materials bi-hourly, ensuring optimal conditions to preserve quality.- Assisted in performing chemical and polymeric tests, collaborating in raw material sampling to verify adherence to quality standards.- Performed physical tests on plastics, including MFI, viscosity, perforation resistance, and transparency, to ensure product reliability.- Analyzed melting temperatures of plastic materials (BOPP, PS, PP) and monitored production process temperatures to maintain consistency.- Provided daily reports to the production line manager, summarizing quality control findings and operational status.- Calibrated production and laboratory devices, ensuring accurate measurements and proper operation.

- Supervised the quality of manufactured products, including ornamental polymer composite vases, ensuring compliance with standards.- Examined and controlled the quality of raw materials (polyester, epoxy resins, glass fibers) upon purchase, confirming their acceptance into the storehouse.- Performed random sampling of products and assisted in impact and tensile strength tests to ensure durability and reliability.- Documented and reported all tests and experiments to the quality control manager, maintaining accurate and detailed records.- Suggested research improvements to suppliers, enhancing the quality of raw materials used in production.- Prepared the laboratory environment for testing, ensuring all equipment and materials were ready for use.- Collected information during production processes, archiving data for future reference and analysis.- Assisted in designing and creating new molds, contributing to product development and innovation.- Monitored the quality of manufactured products during the production process to ensure continuous adherence to quality standards.- Conducted research on impact- and fire-resistant resins and fibers, assisting in their development and design.