Managing the entire handsets, tablets & gadgets business within Sale (The distribution arm of Saudi telecom) -Getting new businesses, brands to be sold through STC retail operation-P&L full Responsibility -Managing Pricing Strategy for all channels in the Trade-Building excellent relationship with Apple through constant communication -Successful launches of new product lines (Apple, Samsung & LG)

Promoted to head newly formed AQTEL (Nokia) Sales Organization for Key Domestic Retailers (KDR) in Saudi. Managing 7 Key Accounts Managers with Annual Revenue of $200 Millions & full P & L Responsibility. Detailed management of Inventories, Pricing & Product’s logistics. Successful trade launch of AQTEL. P & L Responsibility.Challenges: Establishing Green Field Organization. Manage highly price sensitive & dynamic product models & low Margins.  Built Solid Sales Organization, established sales policies & Administrate tools to successfully achieve Sales KPI’s Negotiated and signed Business Development Agreements with all key customers such as (Axiom, MAK, Extra, Panda & Carrefour) to ensure sustainable Business & Share Growth, through agreed Marketing Plans, Pricing & Rebates, Inventory Management, & Visibility Managing Pricing Strategy for all channels in the Trade. Successful Inventory Management within AQTEL & Trade to minimize the risk of continuous price drops & new product models launches.  Managing weekly order replenishment from multiple Nokia sourcing points. Implementing & evaluating Nokia marketing activities within the KDR channel  Building excellent relationship with Nokia’s Management through constant communication & reporting system.

Recruited to oversee & manage AQM’s Business with all Key Accounts in Saudi Arabia supervising 4 Area Sales Managers, 12 KA Sales Executives & 32 Merchandisers, Reporting to the GM. Establish and implement annual sales plan for Key Accounts, aligning strategies with marketing team and Suppliers, presenting plans to GM and Suppliers representatives; managed $20 million Sales Revenue budget & $ 2 million A & P. Challenges: Low level of sales productivity, high cost of doing business with Key Accounts & poor product visibility. Increased In Market Sales for AQM in KA by 62% in 3 years, delivering consistent 20% average growth rate on annual basis. Achieved highest sales records for Red Bull, Fayrouz & McVities Biscuits in 2007 Reduced Cost of Doing Business with Key Accounts by 49% in 3 years while boosted overall visibility & Shelf Space per Category with impressive & consistent Displays. Established Multi location displays for respective categories. First to achieve Cashier Check out placement for Energy Drink Category for RB in Key Accounts in KSA. Increased Weighted Distribution of Strategic Product lines & SKUs in KA to hit record highs as per suppliers’ objectives from 90% to 99% for Red Bull, Fayrouz from 49% to 97%, McVities from 85% to 99% Successful launches of new product lines, execution of promotional activities & Theme promotions in KA. Outstanding Launch of Fayrouz Sparkling Malt Drink in KSA, coordinated with ATL & BTL activities.  Established exceptional relationships with Top Accounts Management to deliver mutual business growth

Hired to re launch Chupa Chups Brands in Key Accounts in KSA. Supervised 3 Area Sales Manager, 8 salesmen & 12 Merchandisers with Annual Sales Revenue of $6 million with $500 K in A & P spending, reporting to the Country Manager. Prepared & executed Sales Plans in coordination with HQ Marketing. Resolved major inventory & collection issues. Challenges: High Cost of Doing Business, Trade inventory expiries, Collection issues & Low off take issues Resolved all trade inventory issues related to previous distributor through new Business Development Agreement based on Turnover. Reduced Cost of doing Business with Key Accounts by more than 50%. Rationalized SKU listing. Created a new display space for hard candy section in the confectionery category in Key Accounts. Achieved multi location displays including Cashier Check outs for Lollipops & Smint Increased Sales by more than 200% in three years through proper planning & exceptional execution of Promotional activities & Displays in the trade. Weight Distribution increased from 49% to 99% in 18 months.  Built top-performing sales team across Chupa Chups International, winning monthly and annual awards on year-by-year basis.

Started my Career as Van Salesman for Mars Product lines developing Distribution & Display managing trade inventory in assigned areas. Promoted to Weighted outlets Salesman & then to Key Accounts Sales Executives in after consistent delivery of sales & display objectives. Challenges: Achieving high sales, distribution & display standards of Mars Brands . Consistent monthly achievements of sales KPIs such sales targets, display & distribution objectives set by the management. Executed outstanding displays & Theme Promotions in Key Accounts