As the CEO of Hayat Olaya, I lead from the helm of an innovative investment powerhouse, expertly navigating the journey from visionary concepts to tangible realization. My role entails leveraging market insights and operational optimization to craft and deliver sectorial investment opportunities. I'm dedicated to driving growth by identifying market gaps, fostering partnerships, and delivering exceptional projects that maximize ROI. Together with my powerhouse team, I lead Hayat Olaya in… Show more As the CEO of Hayat Olaya, I lead from the helm of an innovative investment powerhouse, expertly navigating the journey from visionary concepts to tangible realization. My role entails leveraging market insights and operational optimization to craft and deliver sectorial investment opportunities. I'm dedicated to driving growth by identifying market gaps, fostering partnerships, and delivering exceptional projects that maximize ROI. Together with my powerhouse team, I lead Hayat Olaya in exceeding expectations while maintaining the highest standards of integrity. Show less

Previously served as Chief Human Resources Officer at Nesma & Partners, responsible for spearheading transformative initiatives that redefined our human capital landscape. Guiding the creation of a proficient Saudi HR structure, I optimized operations of a strong workforce across 20 locations. I introduced automation to tailor evaluations, fostering objectivity and building a top talent repository. Simultaneously, I turned an internal training institute into a thriving business, producing… Show more Previously served as Chief Human Resources Officer at Nesma & Partners, responsible for spearheading transformative initiatives that redefined our human capital landscape. Guiding the creation of a proficient Saudi HR structure, I optimized operations of a strong workforce across 20 locations. I introduced automation to tailor evaluations, fostering objectivity and building a top talent repository. Simultaneously, I turned an internal training institute into a thriving business, producing skilled Saudi graduates pre-employed by notable companies in diverse construction trades. My leadership aimed at fostering an environment of growth where employees' development and business success were seamlessly intertwined. Show less

As the Executive Manager of the Nesma High Training Institute, I spearheaded the development of comprehensive training programs that empowered employees with the skills needed to excel. This role involved optimizing training methodologies, aligning them with business objectives, and overseeing the institute's operations. By cultivating a culture of continuous learning, I played a pivotal role in enhancing the company's capabilities.

During my tenure as CEO at Red Sea Reef PMDC, my role encompassed the development of strategic projects in collaboration with both the public and private sectors. Notably, I introduced the Brazilian Football Academy, an innovative youth character development program that harnessed the expertise of Brazilian football coaches. This program successfully attracted over 10,000 young individuals, fostering character growth, discipline, team spirit, and competitiveness within communities. As a… Show more During my tenure as CEO at Red Sea Reef PMDC, my role encompassed the development of strategic projects in collaboration with both the public and private sectors. Notably, I introduced the Brazilian Football Academy, an innovative youth character development program that harnessed the expertise of Brazilian football coaches. This program successfully attracted over 10,000 young individuals, fostering character growth, discipline, team spirit, and competitiveness within communities. As a catalyst for change, my leadership led to the establishment of the Jeddah Tourism Authority and the implementation of robust strategic plans and services. My tenure was marked by an unwavering commitment to exploiting Jeddah's key competitive advantages, strengthening the city's position as a tourism destination. Show less

As the Director General for Jeddah at the Supreme Commission for Tourism, I initiated and structured the Jeddah Tourism Authority, assembling a dynamic team to execute our vision. My tenure involved steering strategic plans with both public and private stakeholders, effectively leveraging Jeddah's competitive advantages to enhance the city's position on the tourism map. I played a pivotal role in shaping the future of Jeddah's tourism landscape, emphasizing sustainable growth and heightened… Show more As the Director General for Jeddah at the Supreme Commission for Tourism, I initiated and structured the Jeddah Tourism Authority, assembling a dynamic team to execute our vision. My tenure involved steering strategic plans with both public and private stakeholders, effectively leveraging Jeddah's competitive advantages to enhance the city's position on the tourism map. I played a pivotal role in shaping the future of Jeddah's tourism landscape, emphasizing sustainable growth and heightened services to cater to a diverse array of visitors. My leadership facilitated strategic collaboration that positioned Jeddah as a compelling destination for travelers from around the world. Show less

Held the role of CEO of the Jeddah Marketing Board at the Jeddah Chamber of Commerce and Industries. Here, my focus extended to the management of JCCI's business units and stakeholders while concurrently promoting Jeddah and its abundant opportunities. In addition to these responsibilities, I spearheaded the conceptualization and execution of the Jeddah Economic Forum, a platform that fostered networking and media engagement on both local and international scales. This initiative played a… Show more Held the role of CEO of the Jeddah Marketing Board at the Jeddah Chamber of Commerce and Industries. Here, my focus extended to the management of JCCI's business units and stakeholders while concurrently promoting Jeddah and its abundant opportunities. In addition to these responsibilities, I spearheaded the conceptualization and execution of the Jeddah Economic Forum, a platform that fostered networking and media engagement on both local and international scales. This initiative played a crucial role in highlighting Jeddah's potential and facilitating new major events such as the annual Jeddah Water & Power Forum. My leadership was instrumental in reinforcing Jeddah's position as a city of immense opportunities and potential for growth. Show less

As General Manager of Operations at Kingdom Holding, my mission was to optimize the revenue generation capabilities of the versatile Kingdom Centre project. Through strategic reallocation of resources and targeted identification of opportunities, I streamlined objectives that led to a significant improvement in the project's bottom line. My role involved overseeing multiple aspects of the project's operations, ensuring seamless coordination across diverse functions to enhance the overall… Show more As General Manager of Operations at Kingdom Holding, my mission was to optimize the revenue generation capabilities of the versatile Kingdom Centre project. Through strategic reallocation of resources and targeted identification of opportunities, I streamlined objectives that led to a significant improvement in the project's bottom line. My role involved overseeing multiple aspects of the project's operations, ensuring seamless coordination across diverse functions to enhance the overall visitor experience. Show less

During my tenure as General Manager at GTC OLAYAN, I undertook the critical task of reengineering the company's mission statement to address challenging bottom-line concerns. My approach centered around optimizing salesmanship, enhancing competitiveness, reducing costs, renegotiating margins, and effectively streamlining capital utilization. Through a focused effort, I successfully turned the company's financial trajectory, transforming it into a profitable entity.

At Arab Radio & Television, I assumed the role of GM Marketing with the objective of revitalizing the company's direction, particularly in terms of quality, planning, and product acquisition strategy. In the face of fierce competition, I reengineered the way forward by implementing a pull strategy, infusing new life into the channels for worldwide sales organizations. My efforts encompassed team attraction and training, operational optimization, market segmentation, and spearheading exclusive… Show more At Arab Radio & Television, I assumed the role of GM Marketing with the objective of revitalizing the company's direction, particularly in terms of quality, planning, and product acquisition strategy. In the face of fierce competition, I reengineered the way forward by implementing a pull strategy, infusing new life into the channels for worldwide sales organizations. My efforts encompassed team attraction and training, operational optimization, market segmentation, and spearheading exclusive acquisitions to meet stakeholder expectations. Show less

As General Manager at Charisma, a P&G Sales Promotion arm, my primary mission was to defend and expand P&G brand shares in Saudi Arabia. I harnessed my expertise to develop and execute sales strategies aimed at capturing specific objectives. By crafting tailored business-building plans for P&G brands and major multinational firms investing in Saudi Arabia, I maximized volume, value, and bottom-line growth. My role involved introducing new brands and variants, training sales staff and managers… Show more As General Manager at Charisma, a P&G Sales Promotion arm, my primary mission was to defend and expand P&G brand shares in Saudi Arabia. I harnessed my expertise to develop and execute sales strategies aimed at capturing specific objectives. By crafting tailored business-building plans for P&G brands and major multinational firms investing in Saudi Arabia, I maximized volume, value, and bottom-line growth. My role involved introducing new brands and variants, training sales staff and managers, introducing innovative promotional concepts, and achieving record-breaking sales figures. Show less

In the role of Assistant General Manager of New Ventures at Savola, I delved into investigating potential risks, usage patterns, competitive environments, and overall market landscapes of various countries. My responsibilities encompassed identifying players, strategies, margins, opportunities, and potential targets. I coordinated due diligence efforts, devised tax avoidance strategies, and created and capitalized on brands and subsidiaries, leading to remarkable market shares and exports to… Show more In the role of Assistant General Manager of New Ventures at Savola, I delved into investigating potential risks, usage patterns, competitive environments, and overall market landscapes of various countries. My responsibilities encompassed identifying players, strategies, margins, opportunities, and potential targets. I coordinated due diligence efforts, devised tax avoidance strategies, and created and capitalized on brands and subsidiaries, leading to remarkable market shares and exports to new markets. Show less

My tenure as Brands-Market Manager at P&G marked a pivotal phase in my career. With a strong focus on brand management, market development, distributor relationships, advertising, and sales promotion tactics, I significantly expanded volume, value, and bottom-line growth. By introducing new brands and variants and initiating innovative promotional concepts, I achieved remarkable sales figures across various Gulf countries, including the UAE, Oman, Qatar, and Bahrain. My leadership extended to… Show more My tenure as Brands-Market Manager at P&G marked a pivotal phase in my career. With a strong focus on brand management, market development, distributor relationships, advertising, and sales promotion tactics, I significantly expanded volume, value, and bottom-line growth. By introducing new brands and variants and initiating innovative promotional concepts, I achieved remarkable sales figures across various Gulf countries, including the UAE, Oman, Qatar, and Bahrain. My leadership extended to training sales staff and managers, fostering brand loyalty, and enhancing market presence. Show less