- Responsible for Acquisition, Revenues & Churn. - Responsible for setting the marketing road map strategy for products and offers.- Core member in budget , business plan preparation and P&L - Responsible for creating products brand identities in cooperation with the team. - Close cooperation with the research team to identify current and projected consumer/ market preferences that leads to enhancing current products as well as developing new products/services that leads to increasing sales, market share and revenues.- Implemented marketing strategies which resulted in 100% growth of customer base.- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.- Developed innovative and targeted collateral to support overall branding objectives.- Leveraged industry trends and competitive analysis to improve customer relationship building.- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.- Helped incorporate product changes to drive customer engagement and firm profits.- Built and strengthened strategic relationships with vendors, advertising agencies and leading partners.- Planned and executed events and marketing programs.- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.- Worked with marketing teams to create, deploy and optimize effective campaigns with clients.- Responsible of managing products teams ( Voice & Data ) , ( Digital & Vas ) , (geo marketing & research )

The main role is to develop/manage the prepaid products to insure revenue & customer base targets , taking care of pricing and maintaining balanced value proposition between Prepaid products also coach, lead and engage the subordinates (Mass, HVC, and Churn segments’ specialists), and the main KPIs are Prepaid Airtime revenue, customer base and Churn.• Created and manage loyalty & retention ideas that will be appealing to prepaid & postpaid customers in order to create customer stickiness to Asiacell as well as control customers’ churn. • Close analysis of customers’ usage behavior to identify the segment that has a churn potential and subsequently target this segment with an offer to avoid them from churning. • Close cooperation with the market research team in conducting researches to understand customers’ perception of Asiacell brand, products and other parameters that identifies customers’ loyalty or likelihood to churn.• Coordinate marketing activities with other departments such as "sales, customer care, IT, finance" to ensure a smooth launch of different offers.• Close monitoring and reporting to management the progress of promotions and the overall segment pre and post launch.• Increase revenue from selected segment customers. • Created and manage first loyalty program for customers at Iraq. • Implement full CRM and CLM by targeting segmented customers. • Enhance current customers experience by implement IVR self-care and dedicated customers care for high value customers.