Leading the charge in corporate and retail sales for auto lease and cash financing, my focus lies in fostering robust customer relationships and spearheading manufacturing process improvements. My analytical acumen has been honed over years of developing personal finance solutions within retail banking, notably at The Saudi National Bank.With a background deeply rooted in fintech and SMEs, I've championed cash financing and digitalization initiatives that have propelled strategic growth. At my core, I am driven by the challenge of transforming the consumer finance landscape through innovative strategies and decisive leadership.