Emad Al Kareem personal email
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I am an achievement-driven, versatile and insightful Communications, Public Relations, and Marketing Specialist with the remarkable success of 14+ years in shaping highly focused marketing campaigns, communication, media, and advertising strategies with a strong focus on business results; optimizing emerging trends in media management to maximize organization’s brand equity, market share and revenue. Setting marketing KPI's across channels and strive to achieve them. Owning a powerful vision in developing strategic communications programs and utilizing emerging Digital Marketing technologies that continually surpass expectations. Manage campaigns implementation, tracking, and measurement to deliver data-driven insights, Mastered the art of working with budget limitations, deadlines, and high-pressure situations. I am uniquely qualified for Media Planning Analyst role or senior management leadership positions with organizations that need to ignite marketing, advertisement and communications programs.With years of success, I have demonstrated accomplishments in leading the organization forward with pride and profit and valued for vision in finding new marketing opportunities to pursue growth and better ways to do business by providing out-of-the-box ideas, compelling strategies/ campaigns and exploring technological/digital platforms. I have appreciated establishing a fully operational Marketing Department and known for getting the right message to the right audience at the right moment, positively impacting the bottom line. I have a strong ability to drive data-driven online/offline marketing plans and communication programs. I possess multifaceted skills in marketing, analytics, communication, media planning, graphic designing, copywriting, launching creative campaigns, logo creation, visual merchandising, photography and production, etc.I am having a solid understanding of new media strategies, social media trends, influencers, innovations, technology and how to drive consumer engagement within the digital space and traditional markets. I also have a proven record to conceptualize and implement campaigns that reach targets, generate leads, and achieve sales objectives.Moreover, my entrepreneurial outlook, attention to detail, ability to work under pressure and my commitment to excellence, logical thinking, profound knowledge of the market and decision-making abilities are credentials that I can apply to add significant value to your business.
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Group Marketing ManagerHarlow Group -
Group Marketing ManagerHarlow International Feb 2022 - PresentDubai, United Arab Emirates -
Marketing Communications SpecialistSawaeed Holding Pjsc Oct 2017 - Feb 2022Abu Dhabi• Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.• Setting marketing KPI's across channels and monitor campaigns performance, analysis and reporting management.• Drafting digital customer journey using analysis and research and set A/B testing to forecast the ROI.• Oversee marketing deliverables and ensure their adherence to brand guidelines.• Drafting briefs to designers/agencies and making sure the… Show more • Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.• Setting marketing KPI's across channels and monitor campaigns performance, analysis and reporting management.• Drafting digital customer journey using analysis and research and set A/B testing to forecast the ROI.• Oversee marketing deliverables and ensure their adherence to brand guidelines.• Drafting briefs to designers/agencies and making sure the creative outcomes are delivering the campaign message.• Monitor the marketing team for quality and timely delivery of the campaign/event deliverables.• Creation of unified reporting dashboards sheets via Excel to showcase campaign KPI's.• Utilizing cost controlling methods and performance optimization focused to maximize ROI.• Managing closure reports and insights on campaign metrics and advice on strategies and best practices. Show less -
Marketing Communications SpecialistSawaeed Holding Pjsc Oct 2017 - Dec 2021Abu Dhabi, United Arab Emirates• Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.• Setting marketing KPI's across channels and monitor campaigns performance, analysis and reporting management.• Drafting digital customer journey using analysis and research and set A/B testing to forecast the ROI.• Oversee marketing deliverables and ensure their adherence to brand guidelines.• Drafting briefs to designers/agencies and making sure the… Show more • Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.• Setting marketing KPI's across channels and monitor campaigns performance, analysis and reporting management.• Drafting digital customer journey using analysis and research and set A/B testing to forecast the ROI.• Oversee marketing deliverables and ensure their adherence to brand guidelines.• Drafting briefs to designers/agencies and making sure the creative outcomes are delivering the campaign message.• Monitor the marketing team for quality and timely delivery of the campaign/event deliverables.• Creation of unified reporting dashboards sheets via Excel to showcase campaign KPI's.• Utilizing cost controlling methods and performance optimization focused to maximize ROI.• Managing closure reports and insights on campaign metrics and advice on strategies and best practices. Show less -
Marketing Communication OfficerSpar Mar 2015 - Dec 2021Abu Dhabi Emirate, United Arab Emirates• Supervising Creative, Visual Merchandising, Photography and Production teams to streamline daily work.• Work effectively with internal departments (Commercial, leasing, sub-brands to ensure optimum business effectiveness and information is communicated around business units.• Utilized working knowledge of Google and SEO analytics to optimize content discoverability.• Liaised with Head of Marketing to manage and deliver marketing and communications plans.• Ran B2B and B2C… Show more • Supervising Creative, Visual Merchandising, Photography and Production teams to streamline daily work.• Work effectively with internal departments (Commercial, leasing, sub-brands to ensure optimum business effectiveness and information is communicated around business units.• Utilized working knowledge of Google and SEO analytics to optimize content discoverability.• Liaised with Head of Marketing to manage and deliver marketing and communications plans.• Ran B2B and B2C advertising campaigns, managing budgets totaling $3 million and responsibly documenting expenditures.• Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions. Show less -
Pr, Media & Events CoordinatorSpar Jan 2014 - Mar 2015Abu Dhabi• Negotiated rates with media companies to obtain most competitive prices.• Coordinated launch of media campaigns with marketing, communications and sales departments.• Handled external communications with media and public relations professionals.• Monitored buying strategies.• Managed 12 employees in media department at Marketing & New Initiatives Department.• Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and… Show more • Negotiated rates with media companies to obtain most competitive prices.• Coordinated launch of media campaigns with marketing, communications and sales departments.• Handled external communications with media and public relations professionals.• Monitored buying strategies.• Managed 12 employees in media department at Marketing & New Initiatives Department.• Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.• Enhanced in-store traffic revenue generation by 15% over 24 months by introducing digital and social engagement strategies. Show less -
Marketing CoordinatorSpar International Jan 2013 - Mar 2014Abu Dhabi, United Arab Emirateso Created press releases and announcements, newsletter articles and website copy. o Organized logistics for marketing and proposal strategy meetings. o Managed team calendars and scheduled events for multiple staff members. o Sourced vendors for services such as video production and materials to complete marketing objectives. o Managed workflow between staff, coordinating documents, planning and creative material distribution. o Planned and executed internal and external… Show more o Created press releases and announcements, newsletter articles and website copy. o Organized logistics for marketing and proposal strategy meetings. o Managed team calendars and scheduled events for multiple staff members. o Sourced vendors for services such as video production and materials to complete marketing objectives. o Managed workflow between staff, coordinating documents, planning and creative material distribution. o Planned and executed internal and external marketing events. o Coordinated resources to craft marketing plans for product launches and events. Show less -
Creative CopywriterAbu Dhabi Cooperative Society Feb 2008 - Mar 2013Abu Dhabio Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality. o Produced original, creative content for promotional advertisements and marketing materials. o Created high-impact messaging for marketing media, contributing to increases in revenues and market share. o Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs. o Collaborated with creative director… Show more o Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality. o Produced original, creative content for promotional advertisements and marketing materials. o Created high-impact messaging for marketing media, contributing to increases in revenues and market share. o Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs. o Collaborated with creative director and copywriting team in completing projects from planning to on-time completion of quality deliverables. Show less -
Freelance ReporterTishreen Publications May 2005 - Nov 2007Syria
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Graphic DesignerNay Gfx Mar 2002 - Aug 2005Syria
Emad Al Kareem Skills
Emad Al Kareem Education Details
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Public Relations, Advertising, And Applied Communication -
6 Months Admission
Frequently Asked Questions about Emad Al Kareem
What company does Emad Al Kareem work for?
Emad Al Kareem works for Harlow Group
What is Emad Al Kareem's role at the current company?
Emad Al Kareem's current role is Group Marketing Manager.
What is Emad Al Kareem's email address?
Emad Al Kareem's email address is em****@****hoo.com
What schools did Emad Al Kareem attend?
Emad Al Kareem attended Pearson College London, Aleppo University, Damascus University.
What skills is Emad Al Kareem known for?
Emad Al Kareem has skills like Copywriting, Advertising, Social Media, Social Media Marketing, Marketing Communications, Creative Writing, Blogging, Creative Direction, Digital Marketing, Editing, Online Advertising, Facebook.
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