Emad Farahat Email & Phone Number

Al-Riyadh Governorate, Saudi Arabia

www.bauschhealth.com • Analyze customer insights, consumer trends, market analysis, and marketing best practices to develop successful strategies.• Develop sales and marketing teams through motivation, counselling, brand initiatives and product knowledge education.• Develop a business plan that covers product launching and life cycles, sales, marketing, revenue and expense controls.• Establish positioning, identify target audiences, go-to-market strategies, and develop marketing plans with specific objectives across different channels and segments.• Support commercial planning by providing clear promotional guidelines based on consumer understanding and market knowledge.• Brainstorm and develop ideas for creative marketing campaigns.• Plan /execute marketing activities in order to develop and maintain brand awareness, maximize revenues and drive traffic.• Oversee the production and distribution of all promotional materials.• Measure and report performance of all marketing activities/campaigns, and assess ROI and KPIs (sell-out/market share/consumer feedback)• Drive business growth, user engagement and brand awareness across digital channels.• Close cooperation with sales department internally and key customers externally.• Maintain relations with customers by organizing customer relation programs, determining company presence at conventions, annual meetings, and seminars.• Organize promotional events at trade shows and other venues.• Develop and recommend actionable in-store solutions, reinforce brand image and brand visibility in stores.• Build relationships with media agencies/vendors and manage to ensure high-quality production at the competitive rates.

Al-Riyadh Governorate, Saudi Arabia

www.bauschhealth.com• Achieved sales targets and market share for each KA by planning and managing the successful execution of the sales and marketing plan.• Negotiated contracts and closed agreements to maximize profit.• Monitored customer execution of agreed account strategies (shelf placement, number of SKUs listed, activities, etc..)• Ensured order submissions with proper margins, payment terms and delivery timeframes.• Developed and maintained professional relationships and engagement with senior level customer managers through spending quality time in the field.• Provided feedback to the managers of sales and marketing on changing market conditions, including competitions trends to analyze their strengths and weakness.• Assisted the direct manager in the preparation of annual budgets, expenditures, forecast and stock management.• Reviewed and resolved customers complaints.• Ensured that customers have the right product offer and marketing materials in the market place relevant to its competitors and specific to the market and consumer’s needs.• Ensured the timely and successful delivery of the product according to customer needs and objectives.• Completed all administrative duties and reports on time and within guidelines.• Conducted product training for customers.

Al-Riyadh Governorate, Saudi Arabia

www.bauschhealth.com• Worked on product awareness and customer loyalty.• Conducted effective territory management.• Developed and implemented business plans in close cooperation with the sales manager.• Understood and effectively presented and delivered product features and benefits to new and prospective clients to promote sales.• Specified market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.• Achieved high levels of customer satisfaction through customer relationships, product support and services.