As a UX Lead at Coursinty, I oversee the end-to-end user experience for our L&D solutions. My role includes:Design Strategy: Defining and implementing UX strategies aligned with business objectives.Team Leadership: Guiding and mentoring designers to deliver high-quality work.User Research: Conducting research to understand user needs, pain points, and behaviors.Collaboration: Partnering with product, engineering, and marketing teams to ensure cohesive design… Show more As a UX Lead at Coursinty, I oversee the end-to-end user experience for our L&D solutions. My role includes:Design Strategy: Defining and implementing UX strategies aligned with business objectives.Team Leadership: Guiding and mentoring designers to deliver high-quality work.User Research: Conducting research to understand user needs, pain points, and behaviors.Collaboration: Partnering with product, engineering, and marketing teams to ensure cohesive design execution.Innovation: Driving creativity to craft intuitive, impactful learning experiences that support user engagement and business success.This role combines creativity, strategy, and leadership to redefine how organizations approach learning and development. Show less

-Collaborate closely with team members to craft a world-class user experience across all of products and platforms.-Balance user needs, technical constraints, and business objectives to solve problems effectively.-Provide leadership, direction, and mentorship for a multi-disciplinary team of strategists, copywriters, graphic designers, and developers while advocating the best design for the end user and giving / receiving feedback.-Create and lead the creation of interaction… Show more -Collaborate closely with team members to craft a world-class user experience across all of products and platforms.-Balance user needs, technical constraints, and business objectives to solve problems effectively.-Provide leadership, direction, and mentorship for a multi-disciplinary team of strategists, copywriters, graphic designers, and developers while advocating the best design for the end user and giving / receiving feedback.-Create and lead the creation of interaction designs, and the usability and user-centered design principles.-Measure and analyze user experience research and testing to validate designs, get user feedback and identify opportunities to improve the customer experience.-Work with product owners and key stakeholders to brainstorm and identify opportunities, executing them as a part of the overall user experience.-Advocate for collaborative design, design thinking, and an inclusive UX process.-Mentor junior talent in creative team. Show less

My role was to lead design research and strategy as well as head interaction and design on numerous projects. This included ECMS, a claim management system that is both nurse and patient facing. My process involved nurse and patient interviews, the distillation of foundational research into user personas and a high-level strategy, collaboration on branding and ‘look and feel,’ heavy sketching, wireframing and prototyping, visual design, and collaboration with developers on the little details… Show more My role was to lead design research and strategy as well as head interaction and design on numerous projects. This included ECMS, a claim management system that is both nurse and patient facing. My process involved nurse and patient interviews, the distillation of foundational research into user personas and a high-level strategy, collaboration on branding and ‘look and feel,’ heavy sketching, wireframing and prototyping, visual design, and collaboration with developers on the little details that matter. Show less

As the first usability engineer hired by the GCSSD, I designed and lead usability tests and design on a management system for Chevrolet Egypt, Pioneer a recruiting website. This included qualitative and statistical analysis. I also made recommendations and oversaw the redesign process based on the usability results.

Developed Visual design work, usability assessments, and front-end development for Centre International D’antibes, Sakya el Sawy mobile app, holidayshare system, Aloha festival website, The official website for Kenya embassy in Egypt. I also managed and taught a team of juniors and interns

Duties included web design, graphic design, presentation and animation, Front-end development and usability testing