Eric Magnuson Email & Phone Number

Larkspur, CA, US

Outsourced Partner & Channel leader operating on a fractional basis with a focus on helping early stage to mature technology companies design/build/operate their partner & channel strategies and programs. Expertise in building aggressive demand generation activities that drive new & incremental revenue streams.

Irvine, CA, US

Led Global Partner & Channel team with a focus on refining overall partner program, operations, and GTM strategy across a diverse partner and channel landscape. Successfully updated the framework for partner GTM success, while helping to build the future state for the company's overall partner & channel ecosystem.

New York, NY, US

Instrumental in developing UiPath's channel ecosystem during its most significant growth period. Most recently led team focused on GSI & Advisory partnerships in the Americas, driving incremental revenue thru partners and an aggressive partner influence metric (partners originating and helping close new business) from 18-72+ % during this period. On-going.

New York, NY, US

Managed a portfolio of global technology clients for Genpact (NYSE:G & $7Bn market cap). Joined Genpact in 2012 and initially held leadership roles within the analytics and digital consulting practice. Was instrumental in aggregating both analytics and digital skillsets from across the company to redefine Genpact’s consulting offering in these areas. Moved.

Dublin 2, IE

Focused on bringing AD’s offerings to market in North America. Performed instrumental role in helping to create and deliver transformative digital marketing solutions to variety of companies across industry verticals, including consumer goods and services, automotive, industrial, retail, travel and transportation, and health and life sciences.

San Diego, California, US

Served as Managing Director & CMO of BusinessOnLine, and oversaw the marketing, business development, and channel partner teams for this agency focused on digital optimization. Created the framework for accelerated business growth through marketing innovation, the creation of new enterprise-level revenue streams, and partnerships with the industry’s most.

Plano, TX, US

Led full service digital media agency, The Active Media Group. Guided P&L and all operationsfor agency, including setting strategy and planning, client services, staff management, business development and all operations of five regional offices. Grew division’s revenue over 400% within 2years, and more than doubled AMG's staff with skilled marketing.

Founded and served as principal of digital marketing consultancy based in San Francisco/Bay Area, providing consulting services to brands across multiple industries. Delivered winning client service to major brands, with clients including such brand powerhouses as Visa, E*Trade Financial, Verizon, Nissan, Network Associates, 7 Up, and many others.

Managed Western Region for this top-5 marketing consultancy owned by media holding company Omnicom. Member of senior management team.

Served as member of senior management team for leading provider of web-based technology solutions for major universities, students, and businesses. Developed Embark.com’s rapidly expanding commerce initiatives. Created business development strategy and planning/reporting tools while refining marketable inventory. Provided ongoing council to.

Developed and managed start-up marketing and media joint venture between FOX Sports and the Pacific-10 Collegiate Conference. Managed all aspects of Pac-10 Conference marketing including business development, strategic partnerships, internet strategy & e-commerce applications, media programming, licensing, brand management, publications, championship.

B.S. Business Administration - Marketing & Finance

Education record