- Develop and implement a comprehensive B2B marketing strategy, focusing on lead generation, brand awareness, and revenue growth.- Identify and target key market segments and industries, creating tailored marketing campaigns to meet business objectives.- Oversee lead generation efforts, including inbound and outbound marketing activities, to build a strong pipeline of qualified leads.- Develop content and strategies that drive demand and convert leads into paying customers.- Create and manage high-quality content, including blogs, case studies, whitepapers, email campaigns, and social media posts that speak to the target audience.- Collaborate with product and sales teams to produce relevant content that meets the needs of the sales pipeline.- Manage digital marketing efforts, including on ground activation, events, email marketing, and social media campaigns to optimize customer acquisition and retention.- Use data analytics to measure and optimize marketing efforts, ensuring a strong ROI on all marketing campaigns.- Strengthen the company’s brand positioning through strategic marketing initiatives, partnerships, and PR activities.- Ensure the brand is consistently communicated across all platforms and marketing channels.- Partner with the sales team to align marketing and sales strategies, ensuring a seamless customer acquisition process.- Provide the sales team with tools, insights, and resources to convert leads into customers effectively.- Conduct market research to stay informed about industry trends, customer needs, and competitors.- Provide actionable insights and recommendations for product development and marketing strategies based on research findings.- Experience with marketing automation tools and CRM systems.