A Pakistani brand providing homemade scented soy candles in different sizes and variants. Transformed the business into a profit-making, thriving entity in less than a year. Roles included creating the product from raw material to its final form, handling all social media presence including posting and ads for the right target audience, logistics and delivery. – Other roles included organizing and conducting photoshoots for all products and variants and designing all digital posts, logos and other creative aspects of the brand

Reporting and writing about the world of popular media in Pakistan at one of the most prominent magazines in the industry. With a special focus on the influence and intricacies of entertainment and culture that affect society in the country. Some other roles included collecting information, interviewing, covering events, and managing the creative department on of the magazine.-Initiated and spearheaded a new direction of content, focusing on the massively overlooked normalization of domestic abuse, adultery and sexist approach towards female characters in Pakistani entertainment. These efforts created active conversations among producers and writers and forced them to alter stories for running shows.

- Content writing on various topics including culture, entertainment, lifestyle and news. Focused the website’s towards cultural controversies and hypocrisy prevalent in society. Including the teachings of religion and the contradictory culture that exists simultaneously in Pakistan and has been the cause of massive disruption in the country.- Social Media Marketing assistant. Assisted the social media manager with curating content to post across all social media for the magazine.

- Research Intern for the Wealth management section in the treasury Department. Project A: Designed a comprehensive plan on the digitization of wealth management in Pakistan. I also helped provide a platform for the avid investor, online and on the go. We reduced not just costs for the bank but made transactions more efficient Project B: Published a research paper on CPEC covering all the aspects that have effect on investment and corporate banking in Pakistan. The study included opportunities for investors and how threats surround the retail banking.