Eman Qadeer Email & Phone Number

Dubai, United Arab Emirates

• Part of the core corporate branding and strategy team
• Responsible for brand management for Bayut, including communication, messaging and crisis management for B2B and B2C audiences
• Crafted the brand identity for Bayut UAE and scaled to other markets Bayut Egypt and Bayut KSA
• Managed all aspects of the outdoor advertising strategy (OOH + radio)
• Leading campaign management across multi-channel mediums (digital, display, static, social)
• Managing strategic planning and brand measurement analysis (saliency, consideration, recall)

Dubai, United Arab Emirates

• Bayut and dubizzle are UAE tech startups part of Dubizzle Group, with a unicorn valuation of US$1 billion.
• Responsible for creating a brand identity for Bayut across the B2B and B2C segments
• Assisted with the roll-out of the outdoor advertising strategy (OOH + radio)
• Part of the campaign management team, to develop brand and tactical campaigns
• Introduced brand measurement analysis tools to track awareness,saliency, consideration, recall and more
• Responsible for external relationship management with agency partners

Dubai, United Arab Emirates

• Bayut.com is the UAE's most popular property portal that showcases Real Prices, Real Photos and Real Properties.
• End-to-end project lifecycle management for the Area, Building and School Guide projects
• Responsible for defining the project scope, goals, deliverables, timelines and resource allocation across a cross-functional team
• Managed a team of 15 resources to work on these projects
• Created a strategic content plan and monitored the results with extensive analytical progress reports and data dashboards. 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜: Grew the scope of the project over 500% over the course.

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Malena is a UAE founded and funded tech startup, it focuses on digitising and disrupting the medical booking process, making is easier for end users to find the right doctors with a click of a button.
• Part of the core startup team
• Responsible for creation of the marketing plan
• Handled all content creation (messaging, creative, social media, digital)
• Campaign management (functional, tactical and influencer) 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲: Established the brand positioning, identified target audiences and developed marketing plans with specific objectives across.

Dubai

• Managed a team of writers and SEO specialists
• Created the content calendar
• Responsible for all external vendor relationships with PR agencies, media publications and brands
• Manage all aspects of the editorial blog
• Worked on social strategies for over 200+ brands across the food, retail, beauty and hospitality industries. 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒𝐓𝐫𝐚𝐟𝐟𝐢𝐜: Grew traffic to the website by over 500% year on year through extensive content.

Associate'S Degree, Marketing, Distinction

European Qualifications Framework Level 5 Equivalent to (UK) HNC, HND, Foundation Degree, RQF levels 4 & 5, Certificate of Higher.

Education record

Activities and Societies: Completed 8 IGCSE subjects: English, Physics, Chemistry, Biology, Mathematics, Environmental Management, Travel.