Brand Manager
Current• Part of the core corporate branding and strategy team • Responsible for brand management for Bayut, including communication, messaging and crisis management for B2B and B2C audiences • Crafted the brand identity for Bayut UAE and scaled to other markets Bayut Egypt and Bayut KSA• Managed all aspects of the outdoor advertising strategy (OOH + radio)• Leading campaign management across multi-channel mediums (digital, display, static, social) • Managing strategic planning and brand measurement analysis (saliency, consideration, recall)• Responsible for external relationship management, budget management, forecasting and resource allocation • Event management across B2B and B2C mediums • Host and producer for the bi-monthly Water Cooler Edit vodcast 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧: Responsible for defining brand messaging, strategy and direction for the brand across all market efforts. This increased brand awareness, brand recall and brand saliency by 35% over 12 months. 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Solely conceptualized and executed multichannel campaigns; singular campaigns reached over 85% of the UAE audience with 880M impressions. Increased app installs by over 12% during this period and increased brand searches by 18%. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Spearheaded the use of media mix modelling tools and data optimisation to drive key insights in the implementation of digital campaigns. 𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Coordinated massive-scale events at Coca-Cola Area, Atlantis the Royal, Jumeirah Emirates Towers and more for government and industry audiences. 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Key point of contact for internal teams such as CLM, performance marketing, business intelligence, sales, operations and product teams to design, test and evolve USPs to provide maximum business value.
