With over 20 years of marketing experience, I am thrilled to join NEFT Brands as the Global Chief Marketing Officer. In this role, I lead the development of our global growth strategy to support our customers and drive volume across both on-premise and off-premise businesses. My extensive background in marketing enables me to bring a unique perspective to our team, ensuring we reach and exceed our ambitious goals.At NEFT, my primary focus is on expanding and educating a diverse community of baristas, mixologists, culinary professionals, and vodka enthusiasts. Through our "Raise It Up" campaign, we aim to inspire creativity and elevate the standards of excellence in the industry. I am dedicated to fostering an environment where innovation thrives and where individuals are encouraged to push the boundaries of their craft.Beyond marketing, I am passionate about building strong relationships and creating impactful brand experiences. My career has been defined by a commitment to excellence, strategic vision, and a relentless drive to achieve results. At NEFT Brands, I am excited to continue this journey, working alongside a talented team to take our brand to new heights and inspire others to elevate their ambitions to the next level.

Ernie Manansala is a proven leader with more than twenty years of success in growing consumer brand companies with both large multinational and medium-sized entrepreneurial organizations. Manansala’s expertise includes multiple CEO roles revamping both healthy and distressed companies. Building and restoring brand value has been a hallmark of his leadership history. Prior to Executive Vice President / Managing Director of Blue Triton Brands formally known as Nestlé North America waters, Manansala served as President and Chief Marketing Officer for Outlaw Energy a premium energy beverage vertical designed to build emerging brands, Chief Executive Officer for KOLABAGENCY, Inc. a leader in Digital marketing which was acquired by amass capital. Manansala is famed at his time Fuze & NOS Beverages (Coca-Cola), A highly motivated, results-driven, creative, and passionate leader with an entrepreneurial spirit and the highest of standards, he has delivered outstanding results in small private start-ups as well as global public environments. His experience has included direct and indirect sales management, strategic brand marketing, production, co-packing, packaging, budgeting, forecasting, profit and loss management, financial modeling, operations, and logistics.

Manansala is a highly respected CMO with a proven track record of success. He has been credited with helping to transform DripDropDistro brand and marketing strategy. Under his leadership, DripDropDistro has launched some of the most successful marketing campaigns of recent years, such as the "Counter Culture Awards" and "The Drop" campaigns. Leading a fantastic team of marketers and creatives to support a world-class sales team and administration.

Executive Vice President / Managing of the BlueTriton Brands

As the Chief Marketing Officer (CMO) at Nirvana Water Sciences, I am privileged to lead a passionate team dedicated to revolutionizing the beverage industry through sustainable and innovative water solutions.At Nirvana Water Sciences, we believe in the power of water to transform lives. Our mission is to provide pure, refreshing, and ethically sourced water that not only hydrates but also promotes a healthier lifestyle and a more sustainable planet.As the CMO, my role is to drive our marketing strategies, ensuring that our brand message resonates with our target audience and establishes Nirvana Water Sciences as a trusted and socially responsible choice.I lead a team of talented marketers who employ a creative and data-driven approach to develop impactful campaigns that communicate the purity and quality of our water. We leverage consumer insights and market trends to craft compelling narratives that highlight the unique benefits of Nirvana water.Our commitment to sustainability is at the core of our brand. I work closely with our team to highlight our eco-friendly packaging, responsible sourcing practices, and water conservation initiatives. Through engaging storytelling, we aim to inspire consumers to make conscious choices that benefit both their well-being and the environment.Collaboration and partnerships play a vital role in our journey. I forge alliances with like-minded organizations, NGOs, and influencers who share our vision for a healthier planet. By working together, we amplify our impact and raise awareness about the importance of clean and sustainable water sources.Furthermore, we prioritize transparency and quality in everything we do. We invest in advanced filtration technologies and rigorous testing processes to ensure that Nirvana water meets the highest standards of purity and taste. Our commitment to excellence is reflected in every sip.

BRÈINFÚEL introduces a new generation of functional, better-for-you, premium beverages that fuel the brain to respond effortlessly with alertness, focus and productivity. BRÈINFÚEL combines the most important elements of energy drinks, coffees, and nootropics to deliver the ultimate cerebral experience.

By synchronizing low-glycemic and metabolic fuels, and extending the release of caffeine, the brain and body can be energized better than ever before. 

BRÈINFÚEL bridges the gap between health and energy, providing the best of both. It was formulated by an industry-leading pharmaceutical Chief Scientific Officer with a track record of disruptive innovations.

Whether you need intense concentration, fortitude to power through ‘the wall’, or just need to be physically and mentally at the top of your game, Breinfuel is your secret weapon.

BRÈINFÚEL is the beverage that is built to scientifically optimize human performance. With it, the possibilities are limitless…

Be Smarter. Think Faster. Live Beyond.

• Managed the creative development and implementation of media partner’s custom content for the support of multiple yearly model launches and product introduction via social, mobile and digital media programs • Directed $3M budget per brand, development of organic, retail POS, paid social content, and search strategies that lead to 6% yearly sales increase through customer journey mapping to support dealer network education and sales tactics forCORE WATER / BAI5 / OUTLAW / ZOA / NOS / FUZE / ZEN WTR / ROWDY • Served as an active leader and board member of team that developed the CORE WATER / BAI5 / OUTLAW / ZOA / NOS / FUZE / ZEN WTR / ROWDY / LEAN vodka / BOXO tools

- Strategy Development: I have partnered with automotive companies to develop and implement effective business strategies that align with their vision and goals. Through thorough market analyses, competitor assessments, and customer insights, I have successfully positioned organizations for growth and market dominance.- Operational Efficiency: I have a strong track record of streamlining operations within automotive companies, optimizing processes, and reducing costs. Through in-depth operational assessments, I have identified inefficiencies, implemented lean practices, and enhanced supply chain management, resulting in significant cost savings and improved productivity.- Digital Transformation: I have successfully guided organizations through transformative journeys, recognizing the importance of digitalization in the automotive industry. From leveraging emerging technologies such as artificial intelligence and IoT to enhancing customer experiences through digital platforms, I have helped companies stay ahead in the digital age.- Change Management: I possess extensive expertise in managing organizational change, which is critical in an industry characterized by rapid advancements and shifting market conditions. I have led change initiatives, developed robust communication strategies, and fostered a culture of innovation, ensuring smooth transitions and enthusiastic adoption of new processes.

A SMARTER ENERGY DRINKLife is busy. You need an energy drink that will keep you focused and driven throughout the day. That’s why Rowdy Energy by Kyle Busch has two levels of energy, one for the instant surge you need and another slow release to give you the sustained energy you crave. L-Theanine provides the laser focus needed to accomplish any challenge thrown your way. Electrolytes ensure your body is well hydrated and functioning at its highest level. Rowdy is a smarter, cleaner, better-for-you energy drink. So open a can and Get Rowdy.

At Outlaw Energy Drink, we believe in breaking the norms and challenging the status quo. Our mission is to provide an electrifying energy drink experience that fuels individuals to push their boundaries and unleash their inner renegade.As the CMO, my role is to spearhead our marketing strategies and initiatives, ensuring that our brand stands out in a crowded market. I am responsible for crafting compelling campaigns that resonate with our target audience, captivating their attention and driving brand loyalty.With a team of talented marketers, we employ a data-driven approach to analyze market trends, consumer behavior, and competitor insights. By leveraging this information, we create powerful and authentic brand stories that connect with our customers on a deep level.We are passionate about building strong partnerships and collaborations that amplify our brand's reach. Through strategic alliances with athletes, artists, and influencers who embody the Outlaw spirit, we expand our brand's visibility and engage with our audience through various channels.

Irvine America is a holding company with a mission to generate jobs and profits in the USA. With headquarters in Irvine, California, and operations in Asia and throughout the United States, Irvine America has an unparalleled combination of competencies and resources. Driving its growth are investor immigration platforms, cross-border trade in multiple industries, and significant experience with the financial markets.

Chief Marketing Officer at Bistro Blends of Napa Valley, Facilitate growth, sales, and marketing strategies Run the global internal marketing team and international ad agenciesWork on the product roadmap with the CEO, and run the go-to-market product strategyReduce costs and perform risk mitigationPrepare overall marketing strategy, refine the brand identity and voice for company, and simplify the explanations of our complex solutions for our customersOrganize multiple trade show strategies and oversee the executionDevelop programs with quantifiable objectives to measure resultsImplement and manage marketing budgetConduct surveys, and leverage data and analytics to drive insightsModify or redirect business intelligence strategyOversee the efforts of the PR team from events to executive public speaking opportunities to working with PR agenciesDevelop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growthDevelop and measure key metrics around the business including customer acquisition, conversion rates, engagement rates, satisfaction and renewal ratesOversee Solution Architects Provide direction to Product Marketers

Creating a category and brand to make a difference.

*Provide leadership for the development and execution of national Lifestyle & Motorsports strategies,initiatives, and partnerships. Oversight of a 3 agencies of record with an eight-figure marketing budget. Achievements: * Instrumental in bringing the NOS Energy Drink brand to life in the NASCAR Sprint Cup, and Nation Wide series via a previously unseen level of race hospitality and customer entertainment at NOS Energy Drink tour bus. * Launched a new Multi motorsports team partnership in conjunction with Mitsubishi USA.* Negotiated and oversaw the launch of the NOS Energy Drink Hot Import Nights tour.* Negotiated and oversaw the launch of the NOS Energy Drink TEAM NOS a collection of the worlds gifted drivers with an eight-figure budget.* Launched a new video gaming activation partnership in conjunction with EA sports, Mad Katz, Dell and est. * Developed and launched a national hospitality plan and tools around sponsored Indy Racing League (IRL) team, NOS Energy Drink's Dan Wheldon, including on-site presence at the historic Indianapolis 500. * Launched a fashion partnership in conjunction with DTA, Rouge Stauts, Eat Sleep Race and est. * Negotiated and oversaw the launch of the NOS Energy Drink Grassroot driver program.* Developed and managed the implementation of a marketing partnership with SCORE and their historic Baja 500 and Baja 1000 races, and subsequent NBC broadcasts. * Oversight of a world-class motorsports athlete marketing program, including icons such as Kyle Busch,Dan Wheldon, Chris Forsberg, etc. * Set national activation plan around the NOS Energy Drink HIN tour and the ACP / NOS X Games.* Strong industry network, including 2- and 4-wheel teams, athletes, series, promoters, manufacturers, venues, agencies. * Working knowledge of a multitude of racing series and disciplines including F1, MotoGP, NASCAR, AMA Superbike, Supercross, Motocross, Supermoto, CORR, SCORE, Champ Car, IRL, Grand Am, Drifting,and Rallye

*Provided vision and direction for national strategic activation plans around NOS Energy Drink Brand & Motorsports assets. Achievements: *Successfully launched a national wide tour with Hot Import Night. Oversight of a twelve-person depart with a seven-figure marketing budget *Developed an internal "Motorsports Bible" for all US field staff, providing education on 30+ NOS Energy Drink Motorsport assets. Activation kit included print, video, and interactive elements. *Managed the national execution of NOS Energy Drink Drift program activation. *Responsible for all agency direction regarding motorsports-related projects. *Consistently met challenging timelines and budget limitations while maintaining legal, creative, and branding standards.

*Provided credible and innovative initiatives and tools around national priority assets to reinforce and differentiate the image of the brand. Oversight of a four-person department with a seven-figure marketing budget. Achievements: *Drove national activation around the NOS Energy Drink Hot Import night, NOS Energy Drink Air Race, Indy, NOS Energy Drink NOPI tour, and Kyle Busch. Included on-premise marketing programs (race viewing parties and support collateral, etc), interactive elements, hospitality programs (B2B, marketing partners, VIPs, etc.), and on-site consumer brand experiences. *Oversaw and designed, development of national on-line support tools, including a custom POS printing solution, and a national booking site for tickets and hospitality packages.*Developed and managed brand-centric consumer promotional campaigns in grocery, drug and mass channels that resulted in incremental displays and case sales at retail accounts such as Albertsons, Safeway, Ralphs, SaveMart, Raley's, RiteAid, Target and others.

NOS ENERGY DRINK *Developed brand awareness and credibility for the six million Nationwide. Achievements: *Recruited, hired, and managed a local marketing team. *Oversaw the strategy and implementation of the entire local brand/marketing mix including: consumer sampling, collegiate marketing, event marketing, media partnerships, and opinion leader development programs. *Distributors experienced consistent monthly sales increases that were punctuated with a record high volume during my tenure. Notable for 2003: we reached a Can Per Capita of 3, increased On-Premise sales by 40%,and increased Off-Premise sales by 35%.

Developed and managed strategic marketing programs that enhanced brand equity and increased sales for Konig Wheels and their entire brand portfolio. Including 3 other major wheel brandsAchievements: *Developed and managed brand-centric consumer promotional campaigns in marketing, with discount tire, tires.com and est *Consistently met challenging timelines and budget limitations while maintaining legal, creative, and branding standards. *Launched new brands and designs. *Served as the primary liaison between on-site clients and out-of-state buyers team members from concept development through program completion. *Supervised all aspects of International / National marketing and branding awareness.*Structured interactive trade show booths. *Web development and graphic arts.*Supervise and execute manufactures SEMA vehicle programs.*Personal Relations representative towards all major auto motive magazines