- Working with clients to implement a social media strategy that collaborates with marketing, PR and advertising campaigns. - Researching top influencers, competitors, and trends in clients industries.- Working closely with content team to create timely and engaging content plans optimized for the platform used and intended audiences.- Understanding what type of content works best on What platform, optimizing content accordingly, as well as understanding the difference nuances of… Show more - Working with clients to implement a social media strategy that collaborates with marketing, PR and advertising campaigns. - Researching top influencers, competitors, and trends in clients industries.- Working closely with content team to create timely and engaging content plans optimized for the platform used and intended audiences.- Understanding what type of content works best on What platform, optimizing content accordingly, as well as understanding the difference nuances of each platform.- Setting guidelines for team members.- Optimizing SEO with the marketing performance department by aligning it with the overall social media plan.- Analyzing and reporting social media actions on a monthly basis for success and new opportunities.- Conceptualizing engaging and professional visuals with creative team/ and content with copywriters that reflects the clients and their brands. - Constantly refining and defining the social marketing process of my accounts and clients.- Working with teams to create solid branding messages that’s reflected across the client’s image. - Constantly brainstorming for new campings and ideas with team members.- Covered accounts on social media platforms on ground during Expo 2020 Dubai and Gitex technology week summit. Show less