As a recent Management Science graduate from NED University, I have a solid foundation in business development and digital marketing, supported by diverse experience in market research, lead generation, and client management.Professional ExperienceMy career began as a Digital Marketing Intern at Evolution Magazine, where I explored marketing tactics, utilized new tools, and optimized ad campaigns. I advanced to a Digital Marketing Executive role at Create Impact, focusing on B2B market strategies, social media management, and advertising. I conducted market research, managed YouTube channels, and analyzed competitor trends to enhance brand engagement.Currently, as a Content Creator at Xiphyr, I specialize in lead generation through email scraping, cold calls, and outreach messaging. I design targeted push and pull marketing campaigns, create engaging content, and implement strategies to boost client conversions and brand awareness.Research & ProjectsIn my final year, I completed a research project titled "The Influence of Emotional Branding on Brand Equity" for Searle Pakistan Ltd., examining how emotional branding impacts consumer loyalty. This study provided insights into strategies that strengthen brand equity. I also conducted a consumer behavior analysis for Delizia and developed marketing plans for various brands, applying my skills in real-world business scenarios.Skills & CertificationsI have enhanced my abilities with certifications in:- Digital Marketing- SEO & SMM (Social Media Marketing)- Market Analysis- Content Marketing- Excel and Data AnalysisMy key skills include market research, lead generation, business analysis, SEO, SMM, competitor analysis, graphic design, and proficiency in tools like MS Office, Canva, and Tableau.Let’s ConnectI am excited to bring my expertise in business development and digital marketing to new opportunities. If you're interested in collaborating, sharing insights, or discussing potential roles, feel free to connect. Let's create impactful solutions and drive growth together.