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Responsible for EMEA marketing and EMEA business development functions with the objective of developing and implementing the “Mobility and Business Critical Computing“ sales and marketing strategy. Effectively drive and evolve the organisation from product centric selling to solution selling. This would allow Fujitsu SiemensComputers to move up the IT value chain and ultimately position itself as one of the top 3 European IT companies. To achieve the above there were 5 main group directors and 40 sales and marketing professionals reporting to me.• Managed a large EMEA department and department P&L.• Develop and Implement sales and marketing strategy and operational plan.• Established various projects in order to deliver the above.

Total 3G Wireless Business Responsibility. Build a pan-European wireless business as an extension to the Existing Advanced ADURONET network. Develop a detailed Wireless business plan, enabling integration between wireless networks, and ADURONET’s Advanced IP network whilst leveraging ADURONET’s advanced services. These services would provide 3G operators and other service providers with increased revenues and service differentiation.• Develop technology / product and services strategy, including business strategy, business case, business model, revenue model, marketing strategy, sales strategy, operational plan• Develop indirect channels to market and business relationships with customers and partners• P&L responsibility and team management• Vendor selection (Network equipment, PDA/Laptop manufactures plus S/W)

Overall responsibility of Lucent Technologies 2.5G/Data Services Market Management Group. Co-ordinate andlink activities required to support the development of focused plans which articulates BU goals and objectivesalong with the Strategies to deliver them. Responsibilities include:• Develop GSM 2.5G and Data Services marketing plans & strategy to aid in business and functionalplanning. Support the translation of strategic plans into operational plans.• Assess the competitive market position and work with various internal Groups and end customers to elicitmarket/product requirements and define leading edge, differentiated Market Strategies and FeatureRoadmaps to provide market-leading solutions.• Developed necessary Salesware for tradeshows and customers in conjunction with MarketCommunications and Public Relations and represent Lucent in industry events.• Conducted internal training sessions on Market Positing, Sales Strategies & Sales Messages.

Overall responsibility for the implementation of Optus Communications’ BSS Mobile Digital (GSM) Networkprojects within the agreed time schedules and budgets. Contributed to cost saving of the BSS rollout programthrough Just In Time (JIT) engineering and management practices. Responsibilities included:• Plan, design and project manage the implementation of major GSM Elements. Design Reconfigurations inthe GSM Network. Managed the installation, commissioning and integration of GSM Network Elements(eg. BSC’s, TCE’s, OMC, MSC, Lan, DSX and power) into the Live Networks of Australia.• Managed, Planned, Scheduled and Co-ordinated projects such as S6 BSS S/W for Optus on VO &Deployment. Designed Tier III Support Help Desk, National BSS Security & Network Support Test Bed• Established excellent working interfaces between internal groups and vendors at all levels for the smoothdevelopment and deployment to meet the required deadlines.• Develop and automate software and processes to ease and make more efficient the Planning, Design,Installation, Commissioning and Integration of the BSC’s (greatly reducing the time taken to introduceBSC’s into the Live Network).

Responsible for the successful implementation of projects, including the preparation of specifications, evaluation oftenders, tender negotiation, project and contract management. Initiate projects and prepared financial submissionswith economical justifications for the funding of new projects.Responsibilities included: · Supervise, lead and instruct suppliers, technicians and contractors in the installation of various Radio, PCM and CCTV systems. · Plan, design and project manage the implementation of radio, PCM and CCTV systems. · Liase with customers to identify requirements and produce Designs & Cost Estimates. · Design, test and commission Radio systems ensuring they meet S.R.A. specifications. · Interface Radio, Public Address & CCTV equipment to PCM, Microwave & optical fibre systems. Provide 3rd level Support for the Mobile Telephone System.

ordinate installation Commissioning and Maintain various transmission systems. Including: · Battery & Charger Systems (System Design, Specification, Tender evaluation & Monitoring systems) · Analogue Microwave Maintenance (3rd level support, component level maintenance) · Optical Fibre (Commissioning and acceptance testing) · Network Management Systems (Ensuring Alarm visibility of the transmission systems) · Multiplexing equipment, Provide Tier 3 Support for the above

Install & Maintain Radio to Land Line, Stand Alone Repeaters & Mobile Radio Systems. Purchase of equipment and spares for the maintenance and installation of Radio, Public Address and CCTV Systems. Component level repair of Hand held Radios, Radio Transceivers, Radio Equipment & Public Address equipment. Provide 1st & 2nd level Support for Radio, CCTV, Public Address & Mobile Telephone Systems. During this time I worked in various sections of State Rail Telecommunications, including: Radio, Transmission, Telephone Exchanges, Telephone Maintenance Telephone Construction, Cables, Data Communication, Computer Room