Emanuela Anselmo Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Em 2024, fundei a Makeachange, focada no desenvolvimento de liderança e em soluções de impacto para organizações em transformação. Na Makeachange, apoiamos líderes, talentos e equipes a desenvolverem novas perspectivas sobre si mesmos, suas equipes, a organização e o ecossistema. Fornecemos ferramentas e aprendizados que ajudam a navegar tempos incertos, promovendo mais protagonismo, conexão e curiosidade.

São Paulo, São Paulo, Brazil

São Paulo Area, Brazil

I lead the management, delivery, and growth of some of Hyper Island Americas' international accounts, such as IDB, Santander, and Unicef. I design, plan, and deliver training programs with lasting impact on topics such as Future Leadership, Innovation, Change Management, Transformation Support, New Mindsets, Skills and Tools, and New Ways of Collaborating, among others.

Business Transformation & Innovative Culture

Mexico City, Mexico

I led marketing operations, strategy, innovation, and demand planning, with P&L responsibility and a team of 200 people located in 8 different countries. I drove business turnaround through digital transformation plans, innovation, pricing, and communication, delivering historically high growth for the operation. A great joy during this period was having the opportunity to promote three managers to director positions, and being able to coach and mentor them at such a crucial point in their careers.

São Paulo Area, Brazil

I took on the challenge of leading a business turnaround and strengthening plans for innovation and strategic partnerships, working closely with the category teams across various countries and the global administration. The result we achieved was a 9% growth in the category and an increase in market share in Latin America for the first time in 5 years.

Sao Paulo, Brazil / New York, Usa

I led the implementation of Avon's first Global Marketing structure outside the headquarters in NY. I redefined the category investment strategy, resulting in increased focus, performance, and profitability.

São Paulo Area, Brazil

I was responsible for managing major FMCG brands and led the global value skincare strategy, which culminated in the relaunch of the Avon Care brand in the global market. It was Avon's biggest launch that year, generating an additional $100 million in revenue. Avon Care became the company's #3 brand, a market leader in Mexico, and top 3 in several other countries.

Rio De Janeiro Area, Brazil

My main contribution to the business was finding alternative distribution methods to increase consumer access to our brands, thereby enhancing the profitability of the division. I developed, approved, and implemented the business case for new distribution channels (e-commerce, department stores, and pharmacies). These channels proved to be very dynamic, and within a year, they accounted for 20% of the revenue, with profitability 40% higher than traditional channels.

Paris Area, France

I identified and implemented business opportunities to accelerate brand growth in the region based on an analysis of consumer preferences and habits, and the context of e-commerce growth. Portfolio adjustments and the opening of new sales channels, combined with new promotion and activation strategies, propelled the operation to grow by 18% in 2002.

Rio De Janeiro Area, Brazil

Master Of Business Administration (M.B.A.), Marketing And Strategy

Activities and Societies: INSEAD Alumni Association Brazil – IAAB

Disruptive Innovation With Clayton Christensen

Certificate, Organizational Conflict Mediation

Coach & Mentor Certification, Human Resources Development

Digital Master Class Acceleration

Certificate, Marketing

Bachelor Of Arts - Ba, Business Administration And Management, General