After many years of experience in communication and marketing, I decided to transform my passion for traveling into a job, matching the skills built during my previous experience with a new challenge in the tourism market. I've always had the dream to work with travels or, better, to make people travel as I like to travel: looking for authenticity, off the beaten tracks.I know that Liguria, the region where I live, has these characteristics, but many people don't even know where it is. I think that Liguria can be a great destination for niche, cultural travels, thanks to the exceptional mix of nature, art, history, tastes and authenticity still to be discovered. So I decided to found BeautifuLiguria, an unconventional incoming tour operator, to allow people to discover the Italian Riviera more intimately, feeling like a local and always with a boutique touch.This was a few years ago but time proved me right making us grow a lot from year to year thanks above all to the word of mouth of our satisfied customers to become one of the reference points for high-level incoming tourism in Liguria and the surrounding regions where we can guarantee the same level of deep personal knowledge.