Developed and implemented the digital strategy for all the company. Established digital sales channels business partners including Rappi, Mercado Libre, and Pedidos Ya. Successfully relaunched the website with consumer-centric focus, achieving a 400X increase in channel volume and improving overall business profitability. Developed an omnichannel website to educate consumers about products and drive sales to engage with all the other business units, such as Hospitality and Tourism.

Led the whole Spirits and Imported Business Unit of the company.Led growth and expansion of +11 international brands (such as Glenfiddich, Maker's Marks, Hendrick's Gin, Larios, Cristal, Grant's, Tullamore, among others), doubling their size in Volume and Net Margin. Launched +4 international brands. Managed P&L, marketing strategy, route-to-market, and sustained growth for all Imported Brands