I am a Digital Strategist in Factory Studios.Factory Studios designs and produces original corporate and institutional experiences with a high content of Innovation, through a dynamic creative process that includes ideation, planning and execution.It stands out for its consolidated experience in logistics, organization and production, combined with the ability to manage traditional, hybrid and digital events.At Factory Studios we have built D*motion, a patented method that can create content, experience and interactions to collect real data on user behavior, before, during and after the event.This data, by providing a quantitative and qualitative representation of users' performance and level of participation, allows us to calculate the "Return On Interaction" , or the return in terms of the success of the event.