Digital Product Owner
Current- Writing Functional and Technical Requirements: Collaborating with stakeholders across all areas to define and document the necessary requirements for various initiatives.- Product Backlog Management: Created and managed the product backlog for the www.sky.it domain, ensuring user stories were clearly defined and prioritized according to the project roadmap.- Analysis and Monitoring: Defined and tracked KPIs to evaluate the success of product initiatives and identify areas for improvement. Achieved a 10% decrease in bounce rate and a 0.20% increase in conversion rate (CR).- Product Vision Definition: Collaborated with stakeholders to develop a strategic product vision aligned with business goals, leading to a 15% increase in user satisfaction.- Scrum Meetings: Actively led Scrum meetings, including sprint planning, daily stand-ups, sprint reviews, and retrospectives, keeping the team aligned and focused on common goals. Optimized processes, reduced the development cycle by 10%, and improved the product's delivery rate.
