Emanuele Madeddu Email & Phone Number

United States

London, Gb

San Jose, Ca, Us

Washington, Dc, Us

In my last role (started in 2016) I was in charge of the Global Brand Strategy of National Geographic. I led a team of 35 people, creating insights based on customer trends and consumption patterns to redefine the brand’s role in the world, and building both a functional and emotional connection with consumers.I completed the rebrand of the whole organization and bring to life National Geographic's vision to inspire the explorer in all people through multichannel initiatives and activations (check out Planet or Plastic). I planned and defined multimedia brand campaigns to be rolled out globally and partner with the internal teams to activate the brand in end to end campaign executions (check the brand campaign “Nujeen").I directed the local markets - 65 offices in 171 countries - to embrace and execute the brand strategy and I played the role of consultant in ensuring existing campaigns and brand expressions effectively supported the brand positioning.I built the new branding system, facilitating its adoption across all the business units. Past positions at National Geographic:SVP Global Brand Strategy and MarketingVP Consumer Marketing for the International NetworksCreative Director for the International NetworksCreative Director for the Network in Italy, France, and Germany

Washington, Dc, Us

In charge of the international consumer marketing and creative strategies for the National Geographic television brands: National Geographic Channel, Nat Geo Wild, Nat Geo People, Nat Geo Play.Lead creative process for brand and show related marketing toolkits to be shared and implemented around in over 170 countries. Key responsibilities are:Identify the most important audiences, benefits and key messages for the brand and tentpole shows.Develop strategic briefs, brand and show building strategies and ideas.Review work for strategic accuracy.Insure integrated, cross-functional solutions.Lead production of the creative elements and drive strategic implementation around the world.Some awards won in the past few years: 13 gold at the Global Excellence Promax, 6 Gold New York Festival International TV Awards.Past position:VP Creative and Consumer Marketing

Washington, Dc, Us

Moved to Washington DC to become the International Creative Director for all the National Geographic channel brands. I led strategy and creative, launched a new brand positioning and campaign for National Geographic Channel, rebranded Nat Geo Wild, launched Nat Geo People globally.

Oo

In charge of the creative strategy and direction for the National Geographic Channels of Italy, France and Germany. Creative leader on the global launches of Nat Geo Adventure and Nat Geo Music. The channels became immediate success among the creative community and garnered several awards around the world.

New York, Ny, Us

I spent almost 14 years in advertising partnering with brands as Nike, Emirates, Alitalia, Honda, Fox International Channels, Rai tv (the Italian public broadcaster), Multithematiques (the French movie channels), Telecom Italia (led the launch of the first broadband product in Italy), Wind Telecommunications (became the fastest growing startup company in Europe at the time of launch), BNL (led the launch of the first phone banking service for the Italian leading bank at that time). The campaigns and brands I have worked with, have garnered awards from Cannes, One Show, the New York Festival, The Art Directors Club of Italy and Promax/BDA, and increased their market share by significant figures.