Plan & Execute Tactical Marketing Activities, Product Launch, Project Management for Integrated Automation Systems, Product Training and Customer Training.Support Sales Force in Italy for Life Science products.

Responsible for definition of sales strategies, sales support and development of automation projects. Prepare and give presentations on technical and commercial aspects, to customers interested in products and services of our company related to life science automated solutions.I work on the definition of marketing and communication expenses, mainly for exhibition participations, advertisement and customer events sponsorships.During the last couple of years I was engaged in the launch of new molecular biology kits, which allowed the company a large development in this area. Major installations are now active at important Italian hospitals.Launch of a new instrument platform for the "next-generation sequencing" market.