Elizabeth Marshall Alonzo, Mba Email & Phone Number

United States

• Works with and learns from fundraisers, writers, graphic designers, digital teams, faculty and staff, to tell the compelling stories of scientific discovery, compassionate clinical care, and excellence in training at Stanford Medicine• As a member of a dedicated team of storytellers, my primary responsibilities focus on creating copy and narratives that inform and inspire donors and convey the impact of philanthropy to a variety of audiences• Collaborate on wide-ranging projects with partners across the Office of Development, including writing faculty bios, donor reports, proposals, event collateral, overviews, gift stories, and web copy• Proofreading copy and collateral to ensure flawless accuracy and adherence to style guidelines• Synthesize complex material across multiple sources to produce collateral for diverse audiences• Client service orientation with the ability to interact with a wide range of people at different levels of the organization

Ann Arbor, Michigan, United States

• Responsible for creating, editing, and proofreading marketing communications across all print, social, and digital platforms• Maintains a creative, consistent theme/voice in all written marketing materials• Writes, edits, and proofs written marketing content for all audiences and platforms including but not limited to print, digital, videos, social, web, and other media• Creates and writes correspondence for a variety of audiences in the form of letters, emails, press releases, promotional materials, and other marketing communications• Writes creative, clear, persuasive, and original copy• Edits written content from other areas of the company to ensure brand consistency• Reviews all marketing work before production to ensure brand message, content, spelling, and grammar are accurate• Ensures all content is factual• Has detailed knowledge of the target audience of each project and maintains an accurate tone of voice• Uses SEO principles to maximize the copy’s reach• Understands credit union policies and procedures and ensures that all marketing communications conform to applicable regulatory and credit union standards• Participates and assists in UMCU community and University events such as Fall Rush, Shop Local, Give Local, etc. • Maintains knowledge of and follows all credit union policies and procedures regarding BSA, OFAC, U.S. Patriot Act, Anti-Money Laundering, S.A.F.E Act, CFPB regulations, and Customer Identification Program• Works with key partners, sponsors, and organizations to develop relevant copy that resonates with the target audience and maintains the integrity of the brand voice

• Tasked with crafting posts for fundraising purposes• Utilized creative methods to craft multimedia posts that drove engagement and donations• Promoted brand awareness, growing social media audience organically• Worked with local news outlet to get multimedia coverage• Updated webpage design• Wrote copy for social and digital marketing materials

• Responsible for B2B and B2C-based marketing strategy and implementation for both iWorker Innovations and main client, iPSE-U.S.• Coordinated with globally and nationally recognized organizations, including U.K. sister organization, IPSE UK, and affiliate companies/sponsors, Prudential, Forrest T. Jones & Company, MetLife, Mad Dog Technology, Moonlighting and Kelly Services to deliver on key components of marketing strategy• Wrote copy, press releases, guides, articles and created artwork, videos, ads, infographics for various marketing omnichannels• Managed companies’ respective social networks, identifying new opportunities and tactics to creatively engage and grow social communities• Direct collaboration with UI/UX Designers to improve user web experience and journey• Developed key scalable marketing components, including retention plan, within association membership model• Knowledge of various paid marketing channels, including paid search (Google Ads), retargeting, social network advertising (Facebook Ads Manager, Facebook Business Manager), with additional knowledge of A/B split testing, optimizing brand outreach and awareness• Utilized understanding of Google’s search algorithm to create organic SERP rankings with expertise in SEO, SEM, strategic content, snippets, keywords• Executed several campaigns, including co-branded partnership marketing pieces, influencer marketing, product marketing, and member marketing

• Executed a comprehensive marketing campaign by coordinating media outlets such as WXYZ Detroit, The Hour Detroit Magazine, MLive and The Detroit Free Press to cover a multi-million dollar listing• Created and edited copy for all marketing materials from listing tickets, blogs, emails, brochures, client presentations, newsletters, signs to internal communications• Scripted, filmed and edited visual content for various digital platforms• Redesigned website with basic knowledge of HTML and CSS as well as boosting organic ranking with mastery of SEO• Increased website visibility with command of SEM and paid targeted advertising• Cultivated online and social media presence, growing followers by over 300%• Developed special projects for community outreach, brand awareness and build social capital• Utilized marketing automation software to generate traffic, convert visitors into leads by nurturing them with drip campaigns

• Developed marketing campaigns to encourage corporate clients to purchase personalized products to increase their brand awareness with promotional items• Specialized in writing copy for newsletters, brochures, email campaigns, blogs, client presentations, social and digital content• Analyzed CRM and website analytics to implement and execute a strategic marketing plan which included print and digital campaigns

• Created promotional videos• Photographed events• Developed internal and external communications• Created cohesive and dynamic copy for newsletters, brochures and blogs

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Arts - Ba, Journalism