David Cook Email and Phone Number
Experienced Mobile & Digital Professional enabling business and technical stakeholders in orchestrated, omni-channel marketing at Emarsys. Vast experience as an early employee in high growth online technology vendors that turned into multi-million pound businesses. Highly successful at engaging senior marketing and technical stakeholders and additional experience of building and running multiple business units from the ground up, including Technical Solutions Consultancy, Implementation and Account Management. I am a proactive and professional individual with strong demonstration, project management, communication and leadership skills. An outgoing, dedicated individual with extensive sales and client experience, and a track record of building successful business relationships with both business and technical stakeholders. In my personal life I have a love of travel and sports including tennis and skiing.Expert knowledge of mobile, digital, tag management, data collection, marketing tracking, digital content, personalisation, content experimentation, attribution, privacy, web analytics, data warehouses, ad-serving, behavioural targeting, cross device and single customer view technologiesYou can learn more about Emarsys, and my work over the years, by clicking on any of the links in the ‘Featured’ section. Don’t hesitate to contact me if I can be of any assistance.
Emarsys
View- Website:
- emarsys.com
- Employees:
- 809
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Senior Solutions Consultant EmeaEmarsys Mar 2024 - PresentLondonEmarsys is purpose built for marketers to build, launch and scale AI-powered personalized omnichannel engagements that deliver business outcomes. -
Manager, Solutions Engineering Emea & ApacAirship Jul 2020 - Jan 2024London, England, United KingdomThe Airship App Experience Platform (AXP) is the only customer experience management platform focused 100% on helping brands master mobile app experiences.The Airship AXP uniquely enables product, digital and marketing teams to create and adapt rich in-app experiences on their own — without ongoing developer support or app updates — to more rapidly onboard app audiences, build user understanding for next-level personalization, and advance monetization goals through a data-led approach. The Airship App Experience Platform’s intuitive, visual UIs empower the entire brand team with code-free methods to generate more value from mobile app experiences, from optimizing cross-channel journeys for user re-engagement, to creating and testing app features and native in-app experiences that drive high value benefits for everyone involved.• Manage the Solutions Engineering organisation for EMEA and Asia• Build and manage a world class team of pre-sales specialists from the ground up• Provide technical expertise in sales opportunities (sales presentations, product demos, account strategy)• Prepare and deliver innovative and informative products demonstrations• Regularly present differentiated and compelling pitches to C-Level stakeholders• Vast knowledge of entire digital ecosystem and MarTech / AdTech technologies• Expert knowledge of mobile marketing and digital technology ecosystem as well as data collection, marketing tracking, digital content, attribution, A/B/Content experimentation, data insights, data warehouse, cross device and single customer view technologies• Bridge the gap between the prospects or clients marketing, business and technical stakeholders, understanding differing business needs and compelling capabilities for the relevant stakeholders• Feedback to Product Development org with market feedback to improve and expand product capabilities.• Enable project scoping and facilitate handover process to Professional Services delivery team. -
Lead Solutions Engineer EmeaAirship Apr 2019 - Jul 2020London, United KingdomChange the way you connect with customers — and how you create value at every lifecycle stage — with Airship’s powerful, centralized, enterprise-ready Customer Engagement Platform. Connect with customers anywhere. Push notifications, email, SMS and in-app messaging plus the ability to easily integrate channels from vendors you’re already using to manage your messaging in one spot. Orchestrate smarter messages, drive deeper customer connections and better business outcomes with coordinated, automated, personalized messages that deliver more value at each stage of the customer lifecycle.Create deeper connections with better data. Learn how our solutions provide actionable insights based on user interactions with your brand on any channel in your stack, as well as advanced analytics and reporting designed by data scientists in a market-friendly interface. • Lead the EMEA Solutions Engineering team.• Provide technical expertise in sales opportunities (sales presentations, product demos, account strategy)• Prepare and deliver innovative and informative products demonstrations• Regularly present differentiated and compelling pitches to C-Level stakeholders• Vast knowledge of entire digital ecosystem and MarTech / AdTech technologies• Expert knowledge of mobile marketing and technology ecosystem as well as data collection, marketing tracking, digital content, attribution, data insights, data warehouse, cross device and single customer view technologies• Bridge the gap between the prospects or clients marketing, business and technical stakeholders, understanding differing business needs and compelling capabilities for the relevant stakeholders• Feedback to Product Development org with market feedback to improve and expand product capabilities.• Enable project scoping and facilitate handover process to Professional Services delivery team. -
Emea Senior Solutions Engineer At Airship (Formerly Urban Airship)Airship Jun 2016 - Apr 2019London, United KingdomUrban Airship provides the world’s leading mobile engagement platform, helping thousands of businesses of all sizes form a direct and lasting connection with their customers. With Urban Airship, companies gain total control of their mobile footprint — apps, wallets and user-level data — to deliver experiences that get noticed and drive action across mobile or any other customer touchpoint.• Provide technical expertise in sales opportunities (sales presentations, product demos, account strategy)• Prepare and deliver innovative and informative products demonstrations• Regularly present differentiated and compelling pitches to C-Level stakeholders• Vast knowledge of entire digital ecosystem and MarTech / AdTech technologies• Expert knowledge of mobile marketing and technology ecosystem as well as data collection, marketing tracking, digital content, attribution, data insights, data warehouse, cross device and single customer view technologies• Bridge the gap between the prospects or clients marketing, business and technical stakeholders, understanding differing business needs and compelling capabilities for the relevant stakeholders• Feedback to Product Development org with market feedback to improve and expand product capabilities.• Enable project scoping and facilitate handover process to Professional Services delivery team. -
Senior Solutions Consultant EmeaEnsighten Mar 2014 - Jun 2016London, United KingdomEnsighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Agile Marketing Platform (AMP) enables enterprises to achieve true one-to-one marketing, while accelerating the execution and optimization of their marketing initiatives and delivering superior user experiences. The world’s leading brands (Microsoft, Capital One, United Airlines, T-Mobile and Walmart) achieve marketing agility by implementing Ensighten’s single line of code.• Work as Pre Sales / Senior Solutions Consultant providing technical and product expertise • Prepare and deliver innovative and informative products demonstrations• Regularly present differentiated and compelling pitches to C-Level stakeholders• Vast knowledge of entire digital ecosystem and MarTech / AdTech technologies• Expert knowledge of tag management, mobile, data collection, marketing tracking, digital content, attribution, privacy, web analytics, data warehouse, cross device and single customer view technologies• Bridge the gap between the prospects or clients marketing, business and technical stakeholders, understanding differing business needs and compelling capabilities for the relevant stakeholders• Feedback to Product Development org with market feedback to improve and expand product capabilities.• Deliver Partner training/enablement and internal training, on boarding and knowledge improvement sessions.• Enable project scoping and facilitate handover process to Professional Services delivery team. -
Lead Technical Solutions Consultant At Tagman (Acquired By Ensighten)Tagman Oct 2012 - Mar 2014London, United KingdomTagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With TagMan, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg’s, The Body Shop, Air New Zealand, and Vodafone. Find out more at www.tagman.comMy role is to identify and deliver strategic projects to move the business forward.• Managed team of 6 external consultants overseeing business critical projects for partners and clients • Identify and deliver strategic business projects and technical advancements to the products• Provide Solutions Consultant demonstration and pitching skills to prospects and existing clients• Provide strategic partnership solutions architecture. • Project ownership across all business units to co-ordinate global business roll-outs.• Worked with Development & Product to roll out new Tag Management Code base.• Overseeing Partner Technical Integrations & Client Migration Projects• Work on best practices and strategic changes across the business• Deliver Partner training for technical, data and attribution toolsets
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Head Of Implementation ServicesTagman Jan 2011 - Sep 2012TagMan is the first, most advanced and most used universal tag management system for enterprise e-commerce companies. Founded in 2007, TagMan enables website owners to house all the tags used to implement, manage and track online marketing technologies in one independent tag management system. More than 100 e-commerce companies use TagMan to retain and convert more site visitors, save time and money in the deployment of online marketing technologies, transform the effectiveness of their online campaigns and proactively manage ePrivacy compliance. Clients include Debenhams, Vodafone, easyJet, John Lewis and Virgin Atlantic.My role was to create and build out a new, specialised Implementation Services division to offer best of breed implementations.• Grew a team of 6 project and implementation specialists to oversee client integrations.• Attended client pitches and presented and demonstrated range of products resulting in winning additional clients • Built Implementation Methodology, workflow and processes and rolled out across business• My team project managed the implementation and its stakeholders and supported client's developers and third parties throughout the integration process• Worked on multiple projects, with a cross functional team of account managers and implementation managers• Designed, built, deployed and tested TagMan implementations across new client sites
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Account DirectorTagman Jul 2008 - Jan 2011TagMan is a dedicated tag management solution that allows companies to meet their entire tagging needs from a single container tag. TagMan simplifies the tagging process by allowing companies to put the same tag on every page, which can then be configured later to collect specific information from pages dynamically and insert into the tags required for the page. TagMan provides independent management of all third-party online marketing tags from technologies, systems, solutions and vendors such as ad servers, ad networks, affiliate schemes, web analytics, search, usability, behavioural, A:B and multivariate (MVT) testing products.• First Client Management employee hired to the business.• Managed Client Services function and built team of 8 account management professionals, all of whom are responsible for day-to-day maintenance of specific agencies & client accounts• Client account management on technical, contractual, billing and knowledge/training needs• Developed strategic relationships with clients & agencies, to manage & up-sell on their accounts• Business revenue and client base grew twenty-fold during period.• Supported the client in ensuring their web site & online marketing campaigns were fully tracked & de-duplicated. Worked technically & strategically with tracking tags to ensure the client has improved knowledge of their website & online marketing performance
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Account ManagerRedeye International Feb 2007 - Jul 2008Account management and development for analytics, email marketing and usability vendor managing relationships for key brands such as L&G, esure and Sporting Index• Account managed, optimised /reported/analysed on numerous key accounts across the business • Developed strategic relationships with clients & agencies, to manage & up-sell on their accounts• Maintained and increased revenue targets for all accounts.• Managed Account Executives training, development and workload.• Provided strategies for clients across Analytics, adserving, Email and Website Optimisation product offerings.
David Cook Education Details
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International Business With German
Frequently Asked Questions about David Cook
What company does David Cook work for?
David Cook works for Emarsys
What is David Cook's role at the current company?
David Cook's current role is Senior Solutions Consultant, SAP Emarsys | PreSales | Leadership.
What schools did David Cook attend?
David Cook attended University Of Brighton.
Who are David Cook's colleagues?
David Cook's colleagues are Courtney Helm, Ben Transfield, Pierre Kopf, Michael Harris, Latif Ozead, Camila Olaechea, Lee Barad.
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