As a seasoned professional with extensive experience spanning advertising, digital communication, and strategy, my journey began as a copywriter in 1997. Over the years, I've held various roles, including brand strategy and sales & marketing advisory positions, eventually ascending to the role of creative/strategy director. Notable achievements include leading strategy efforts at Openmind and earning the Webby Award for Vespa.com in 2021.My client portfolio management at Openmind encompassed esteemed brands like Barilla, Ducati, EssilorLuxottica, Piaggio Group, Pitti Immagine, and Technogym.Moreover, my dedication to excellence extends to academia, where I teach Omnichannel Brand Strategy at Catholic University of Milan, Brand Design at NABA, and founded the Experience Strategy Lab at Poli.design, merging academic insights with real-world applications. This dual engagement reflects my commitment to fostering an understanding of how digital landscapes and human experiences converge to shape the future of branding.