Everett Mastrich Email & Phone Number

Syracuse, Ny

As the Western Regional Sales Manager for ICM Controls, an electronic controls manufacturer, I championed sales growth efforts for the Western U.S. sales territory consisting of almost half the country.I identified the needs of different markets and managed marketing issues including determining which products to promote. In this role, I built strong, win/win relationships with industry executives, enhancing industry partner organizations’ knowledge of ICM Controls products and ability to sell ICM Controls products to customers. I co-designed annual incentive plans with distribution partners that rewarded customers for purchasing ICM Controls’ products at certain levels. In addition I sponsored events for distributors’ customers to promote the brand and strategically invested approximately $50K to promote the company’s product set.All these efforts paid off, with 21% sales growth in fiscal year 2018 and 14% sales growth in fiscal year 2019. By focusing on enhancing the value added to key partnerships with 4 manufacturer’s sales representative agencies and 100+ distributors, implementing national sales plans and facilitating special programs and promotions, ICM Controls Western Region had two stellar years.

Tualatin, Or

As Lead Firearms Outfitter for Cabela’s, Inc., I supported the Firearms Manager as Department Lead that trained staff and became legally certified to transfer firearms, ensuring that Department of Alcohol, Tobacco, and Firearms guidelines and procedures were followed. I mentored staff and handled human resource related duties, which included administering performance appraisals.I drove sales at the gun counter by transferring in-depth product knowledge to staff while training how to sell Cabela’s products. My team provided best-in-class customer experiences to customers by assisting them in finding merchandise, helping them to understand the different products that were available at different price points, the features and benefit of specific products, and then ultimately assisted them to make buying decisions.

West Linn, Or

In 2012 I launched EMastrich, LLC, a small company that offered consulting and IT-related services and ran a variety of projects.I consulted with my former employer, Airefco, Inc. and provided ongoing service assistance by opening new brick and mortar locations. I worked with the individual that filled my role when I left Airefco, Inc., explaining the structure and logic of the systems that I put in place and the methods of maintaining the particular business solutions in the company, while assisting him with ongoing IT-related services.Another major client involved overseeing the electronics medical records implementation for a physician’s office in Hillsboro that included replacing workstations and upgrading all systems and servers to Windows Server 2008 R2.

Tualatin, Or

As Vice President of Information Systems as Airefco, Inc., I optimized the procurement process and IT systems for nine locations of a leading provider of quality HVAC products, overseeing a staff of 15 personnel and managing a $150K budget. First I covered the basics, making sure that we had an up-to-date IT system with strong reliability. I achieved 99.9% uptime and increased accuracy of shipping and receiving by implementing a fully-meshed, MPLS network to replace the hub and spoke technology. In this role I secured and managed key vendors relationships and managed projects internally where it made sense. Technology can be used to drive sales, and that’s what I did in this role. Sales increased 11% when I made it easier for customers to order products through implementation of handheld computers that managed customer inventories and placed orders into ERP system via the Internet. Productivity increased 30% expenses shrank 15% by working smarter with smart technologies.

Tualatin, Or

As Vice President of Merchandising for Airefco, Inc., I managed a $20M budget and 36+ staffers at 9 stores located in Oregon and Washington. In this role I led the aftermarket parts and supplies division by overseeing core processes and functions such as budget planning, marketing, advertising, sales management, and long-term investment decisions. I was also responsible for investing accrued vendor funds to sponsor monthly luncheons and co-promote products to customers. In addition, I also handled site selection and setup of new stores. During my tenure, I achieved 10-15% growth yearly by designing a new sales process and coaching salespeople to use the process and educate customers regarding Airfeco’s products.

Roseville, Ca

As a Zone Sales Manager for the Carrier Corporation, I championed an 8-state, sales territory in the western U.S. overseeing aftermarket, HVAC/R parts sales of roughly $15M annually sold through 9 distributors for an HVAC services and turnkey installation provider. Some distributors were quite large. One major client owned 20 branches, and in total the distributors in my territory owned 100+ branches.In this role I built great win/win, customer relationships. I worked with the parts managers at each distributor’s branch location to host technical and functional product training and attended open houses at all distributor locations to provide training and support. I strategically drove sales in certain parts categories in order to maximize profit and invested a $30K budget into training and promotional activities at the distributor level to align with Carrier’s sales objectives. As a Zone Sales Manager, I had the authority to structure pricing and terms for large-dollar-value purchases of products from distributors, which also helped drive sales.It was an honor serving the Carrier Corporation in this capacity.

Syracuse, Ny

As a Branch Development Manager for the Carrier Corporation, I provided value-added, market-analysis services to wholly-owned and independent Carrier distributors that wanted to make informed decisions regarding business expansion. This service was highly valued by Carrier distributors as it significantly reduced their business risk. I met with distributors and learned their thoughts regarding where they were considering expanding. I conducted ease-of-entry studies that determined if it made sense for a distributor to enter a particular geographic market and then identified areas with contractor demographics that could support a new store location. As a result of these efforts, 10 new distributor locations were added domestically as well as three internationally in Japan, Thailand, and Turkey, expanding Carrier’s footprint into new areas and making high-quality products available to new markets.