Evan Mazursky Email & Phone Number

Leawood, Ks, Us

Carmel, Indiana, Us

• Manage all aspects of the email program and campaigns for over 60 stores representingover 25 brands• Develop responsive email templates using custom HTML/CSS• Work closely with company stores and departments to schedule emails, execute emails andsolicit approvals for emails as well as recommend improvements and best practices• Provide expert knowledge in email marketing tools and resources and apply towardsgrowing engagement within the channel• Build and test automated workflows and dynamic lists based on user actions• Maintain and improve quality of data and accessibility of data within the email marketingsystem, partnering with the IT department as needed• Manage contact database, including list segmentation and internal and external marketinglists, as well as overall database health and sending reputation• Build, update, and maintain regular KPIs of campaigns while delivering regular reports ofcampaign results• Contribute to team and company planning as it relates to digital marketing with anemphasis on email

• Managed lead generation and nurture campaigns for over 30 clients of varying sizes andindustries• Collaborated with clients to build a consistent voice in customer-facing emails• Performed and measured A/B testing to determine best content and sending times• Built HTML emails using custom templates to meet clients’ needs• Coordinated, executed and reported on monthly and quarterly email campaigns• Met and exceeded monthly qualified lead goals (marketing-qualified and sales-qualifiedleads)• Provided complex ad-hoc email performance reports with quick turnaround• Created, styled and integrated third-party forms into Wordpress websites• Built automation tasks and dynamic lists based on user actions• Maintained built-in CRM to ensure clean email campaigns

Clearwater, Fl, Us

Email Marketing/Marketing Automation:• Managed complex daily email campaigns for over 200,000 monthly leads resulting inupwards of $500K of revenue each month• Served as backup administrator and power user for Marketo and Salesforce MarketingCloud• Built and enhanced automation workflows serving to nurture leads towards conversion• Created targeted smartlists, using triggers and filters, to identify leads for segmentedcampaigns• Performed and reported on A/B tests to determine optimal email content• Optimized lead scoring process to provide leads with highest likelihood of conversion tooutbound sales team• Built and executed ad hoc batch email sends of both transactional and promotional nature• Created new informational emails that exceeded goal of reducing inbound service calls by25% to date• Designed and executed lost sales surveys and emails to gather data used for corporatestrategyDigital/Web Marketing:• Managed CMS for consumer-facing website with over 600,000 monthly unique visitors• Coordinated transition to new responsive web design, resulting in double-digit YoY growthin web quotes and orders• Built and maintained sales-oriented landing pages using HTML/CSS• Led initiative to revamp partnership marketing landing pages that resulted in over 15%increase in quote conversion• Built and executed complex review generation campaigns resulting in over 1,000 positivereviews across three review sites, increasing the company’s average star rating by over 40%• Provided regular web analytics reporting insights and recommendations, using custom-builtGoogle Analytics segmentsPPC Marketing:• Managed over 150 market-level branded and non-branded PPC campaigns• Efficiently spread budgets amongst markets to increase web quotes by over 20% YoY• Collaborated across marketing department and franchise owners to meet short-term andlong-term CPC and impressions goals

Boston, Ma, Us

Bachelor of Science - Business Administration, Concentration in Marketing

Boston, Ma, Us

• Managed, wrote, and otherwise contributed to over a hundred pieces of marketing material spread across two departments• Directed successful month-long marketing campaign featuring weekly informational marketing pieces and web banners• Effectively managed the fluid needs and tight deadlines of each department• Served as project manager for various marketing pieces, communicating with content writers and graphic designers to produce effective material on time• Served as final proofreader for various marketing materials that circulated among thousands of end users• Performed detailed testing in response to launch of new website, to be utilized by over one thousand salespeople• Researched various long-term care statistics to be utilized in product presentations

Boston, Ma, Us

Communicated with clients to register and acclimate them with distribution systems Accurately and swiftly constructed distribution kits to be mailed to participants Oversaw and assembled regular and ad-hoc mailings with dynamic contents Actively contributed to creative marketing efforts Balanced numerous ongoing short-term and long-term tasks

Boston, Ma, Us

• Assisted a small real estate firm in their advertising and social media• Worked independently under minimal supervision• Created and managed Facebook page and Twitter account for the firm• Posted apartment listings on Craigslist and other real estate websites

Instructed Spanish-speaking students in math and reading comprehension assignmentsActed as translator between teachers and Spanish-speaking parentsUtilized Excel to assist staff with administrative projects

Wrote articles for sports, news and op-ed departments for monthly newspaper distributed to over 1500 students and community membersUtilized Adobe Reader to design layout of newspaperInterviewed various subjects, including students, faculty, coaches, and community members, to write informative piecesMember of award-winning staff

Bachelor Of Science (B.S.), Business Administration/Marketing

High School Diploma