I’m an ex-investment banker disrupting M&A Advisory. The M&A business model has not changed for the last 50 years. Here is what we do differently: We bill hourly, NO success fee. I’m told we are the only firm that does this.We realized that an hourly based model aligns our incentives better with middle market business owners. It allows us to provide white glove service from the start, all the way to day of close as we are not chasing a dozen deals at the same time. We focus on quality of execution, not volume. So when is an hourly model better for you - You are already getting unsolicited interest from buyers - You have made up your mind to sell - You are a $1M or more in EBITDA or $10M in revenue - It’s a decent quality business (does not have to be fantastic)(more here: https://embarcadvisors.com/great-ma-advisory-without-exorbitant-success-fees/) I founded a startup 20 years ago and failed. Then learned a ton at Goldman Sachs and McKinsey & Co. The goal of Embarc is to bring those learnings and capabilities to founders and business owners - help them avoid the pitfalls and be more successful in their exit.And the market speaks! After our first hire in Nov 2020, we have grown to 18 people. All in the U.S.A. all W2 employees! We ranked #7 on Axial’s Top Middle Market Investment Bank list and were awarded Fastest Growing Company on Inc 2000’s Pacific Region.