Mike Sisco is the CEO of Embed Digital, a company which is fastly becoming the top digital signage, marketing and systems integrator authority in North America. His knowledge, work ethic, history, and dedication has made him an expert in his field. He loves the challenge of the ever-changing technological landscape and is always at the forefront of new ideas and concepts. Mike visualizes hardware and software solutions that deliver true innovation and continuously raise the bar and inspire industry movement and collaboration.While working with leading electronics manufacturers Mike has been instrumental in the development of the first ever in-car GPS turn-by-turn navigation system. From systems design to full integrations he has been a key player in introducing many other first to market products such as Lutron's Radio Ra lighting control system, Netstream DigiLinx AV control systems and other emerging commercial and residential automation and control solutions. Time and time again, he has proved that his forward thinking, entrepreneurial mindset enables him to successfully predict the future of emergine technologies. Mike is now focusing on Retail, QSR and Fast Casual verticals by integrating & developing custom hardware and software platforms which are delivering game changing first to market solutions.