Erin Blackwell Email & Phone Number

Westchester, Illinois, Us

Leading social media strategies and activations on a global scale.

Lisle, Illinois, Us

- Spearheaded DeVry's organic and boosted social media as well as the colleague advocacy program, developing and executing innovative content strategies and high-impact campaigns that significantly enhanced brand visibility, increased audience engagement, and drove traffic to the website.- Developed and executed a comprehensive social calendar that strategically aligned with marketing and business objectives, resulting in an increase in impressions, engagements, and link clicks.- Increased impressions, engagements, and earned media value through DeVry’s colleague advocacy program. This resulted in colleagues consistently ranking above the 75th percentile for sharing and posting on LinkedIn, strengthening brand presence and reach.- Collaborated with content and brand teams to develop and implement testimonial content increasing overall metrics, enhancing brand credibility.- Developed and implemented a talent branding strategy across LinkedIn and colleague advocacy channels, showcasing the company's DEI commitment and culture.- Delivered weekly publishing and social listening reporting to c-suite leadership, along with sharing monthly reports and trends with the larger marketing team.- Developed a community management strategy that escalated student, alumni, and prospect inquiries to relevant interdepartmental teams.- Managed end-to-end execution of 17 LinkedIn Live events, creating social media and email assets, boosting brand visibility, engagement and thought leadership.Society of Latinx (SOL) Chair Member - July 2022 to current- Co-Chair (July 2023 - June 2024)- Marketing Chair (July 2022-June 2023)

Lisle, Illinois, Us

Responsible for social media programs that ladder into DeVry's thought leadership strategies and more. Achievements are consolidated under Sr. Marketing Manager role.

Batavia, Illinois, Us

- Influenced content prioritization and optimization through consistent tracking and presentation of social media analytics, resulting in more effective digital marketing efforts.- Increased engagement with ALDI loyalists through the development of quarterly organic social briefs, leading to a boost in brand awareness and customer engagement.- Increased engagement for Meta ads by implementing a strategic editorial calendar that aligned with business goals and key products.- Produced and edited copywriting for social ads, which grew brand awareness, expanding the reach and visibility of the company's products and services.- Implemented social media tactics in collaboration with integrated marketing teams.- Successfully managed the optimization and flighting of 200 ads during Q2 2019, resulting in an increase in ad engagement and store traffic.- Through daily community management, issues were identified and escalated to the PR team or customer service, improving brand reputation.- Attended photoshoots to provide direction on social, website and recipe content, ensuring it aligned with brand guidelines.

Chicago, Il, Us

- Assisted clients from different industries by creating content, building targeted audiences and updating accounts for social media - Wrote pitch letters and composed industry targeted media lists via Cision- Assisted publicists with follow-up calls to reporters, calling production companies for prices for commercial spots

* Launched Pinterest and Twitter and presented best practices for social media to the business* Developed a social media policy to provide guidelines that addressed positive and negative feedback* Researched Fun Finder’s social media target audience and made content recommendations based on that research

Chicago, Illinois, Us

* Created and updated content on social media platforms and tracked insights through Facebook* Created a client brief for the company to pinpoint the industry and target audience on social media* Developed a social media marketing plan for TransitChatter

Arlington, Va, Us

* Managed social media platforms including community management and content development* Composed and sent press releases and media alerts to the media; made cold calls to pitch events* Managed Team Red for Tour de Cure and played a key role in a year over year doubling of the fundraising for Team Red