Emma Cathy Smith Email & Phone Number

Nottingham, Md, Us

Baltimore, Maryland, United States

- Develops and refines website content, proactively reaching out to marketing colleagues, subject matter experts, and other stakeholders for input.- Serves as the web team updater for UM St. Joseph Medical Center, UM Shore Regional Health, and the Graduate Medical Education department at the University of Maryland Medical Center.- Writes, edits, proofs and fact-checks all content before publishing it to the website.- Ensures all content is user-friendly and adheres to Associated Press (AP) Style guidelines, Search Engine Optimization (SEO) best practices, and brand standards.- Manages content review calendars to ensure web content is reviewed and updated on a scheduled basis.- Performs quality control, addressing broken links, misspellings, accessibility issues, and other issues.- Keeps abreast of healthcare internet trends, technology, and best practices.- Lead special projects and other duties as assigned.

Lutherville, Maryland, United States

- Managed a portfolio of 12 social media accounts, using Sprout Social, across the following platforms: Facebook, Instagram, Twitter, YouTube, LinkedIn.- Composed and managed the content, layout, and organization of the school’s external website (maryvale.com) hosted via Finalsite.- Identified and updated inconsistencies on our website, including broken links, accessibility shortcomings, and SEO growth opportunities. Updates guided by data retrieved from our Google Analytics profile.- Managed a team of eight high school social media interns, teaching them to write captions, design infographics, take photos, build a content calendar, create reels, and other social media marketing skills.- Photographed on- and off-campus events two to four times a day using a Canon DSLR camera. Edited and uploaded photos within three hours. - Wrote, formatted, and distributed one weekly and two monthly email newsletters, as well as three to five other email notices per month on average.- Wrote two web news articles per week to highlight a diverse array of community stakeholders.- Designed print and digital materials, including display boards, postcards, banners, stadium signage, and programs.- Managed and organized 1.5 terabytes worth of photographs in a shared database, which is utilized by the communications, admissions, advancement, and yearbook departments.

Lutherville, Maryland, United States

- Managed, created and executed content for all of Maryvale’s social media platforms, including writing copy, taking photos and videos and creating infographics.- Developed and managed the social media calendar.- Developed and managed Maryvale’s growing social media intern program.- Helped to manage, contribute to and maintain content posted on the school’s website.- Assisted in managing photography for on- and off-site school events.- Assisted Maryvale’s Information Technology Department by supporting live-streaming events.- Helped create event programs and print or digital marketing advertisements.

Owings Mills, Md

In this position, I help the SU Music Department execute various promotional strategies to recruit more students into our ensembles. I primarily serve as the main administrator on the department's Facebook page, linked below. Through this, I have tripled our average post views and engagement through the use of strategically worded captions and eye-catching graphics. I assist in recruitment phone calls, open houses, and have also taken photos and videos at events hosted by the department. Also linked below is a screenshot from one of my most successful promotional campaigns, which averaged 700 post views per upload.

Owings Mills, Md

- Updated content on Stevenson’s flagship website, stevenson.edu, hosted via SiteExecutive.- Managed the complete overhaul of our oldest landing pages based on guidance from academic & athletic department heads, as well as Google Analytics data.- Standardized the layout and HTML formatting of key landing pages; this layout is still in use today.- Compiled and analyzed page view, bounce rate, navigation summaries, and other data from Google Analytics on a monthly basis for review.

Washington D.C. Metro Area

Owings Mills, Md

As co-Editor-in-Chief, I am one of the students responsible for the uploading and final editing that takes place before publication. Similar to my role as News Editor, I edit and review content for grammar, AP style and clarity. I also supervise all other senior editors, reviewing and revising their edits right before upload.I generate marketing and promotional materials for the newspaper, submitting them to the school's marketing department with every upload. Furthermore, I am in charge of updating The Villager Facebook page.

Owings Mills, Md

I regularly submit stories for upload for our publication, the Villager. On average, I write 3-5 articles (with two week deadlines in between) per semester. I have experience writing news articles, features, reviews, and sports articles in relationship to the Stevenson community.

Owings Mills, Md

In the role of News Editor, I have reviewed and revised submissions from our journalists, checking for AP style, grammar, and other errors. I have also helped to edit photos for various articles.When pitching stories to our journalists, I primarily specialized in the School of Design and Admissions/Financial Aids news and events.

Washington D.C. Metro Area

Office of Communications & Education’s ‘Education & Outreach’ Division

Parkville, Md

Towson, Md

Bachelor Of Science - Bs, Business Communication, 3.77 Gpa

Activities and Societies: Sigma Alpha Pi (Society of Leadership & Success), Lambda Pi Eta (Communication Honor Society), Stevenson.

Visual And Performing Arts Program, 3.5 Gpa

Activities and Societies: National Honor Society, National English Honor Society, String Orchestra, Concert Band, A Cappella Choir.