Emily Mcclure Email & Phone Number

Fort Collins, CO, US

Emeryville, CA, US

• Owned strategy, content calendars, and execution for organic social channels for Stripes by Naomi Watts (TikTok, Facebook, Instagram) and MenoLabs (TikTok, Facebook, Instagram, Pinterest, YouTube)
• Created bespoke daily graphic design, photo, and video content for all social channels
• Planned & executed quarterly social-first photoshoots along with event content capture
• Owned weekly meetings with founder partners to showcase upcoming strategies, campaigns, partnerships, and creative needs
• Worked cross-functionally with DTC e-commerce, e-retail, community, education, and brand teams to drive social media awareness & conversion
• Managed, trained, and implemented a path of growth for the Social Media Manager

New York, New York, US

• Owned end-to-end strategy and execution of organic social channels and content calendars (Facebook, Instagram, Twitter, TikTok, Pinterest) for brands FLOWER Beauty by Drew Barrymore, Being Frenshe by Ashley Tisdale.
• Created & optimized paid social strategies across Facebook, Instagram, TikTok & Pinterest
• Managed owned & paid social budgets across brands
• Partnered cross-functionally with marketing, e-commerce, creative, influencer/PR, external agencies, and third-party vendors to ensure best-in-class campaign development and execution

Amsterdam, North Holland, NL

• Worked for Coty's in-house digital marketing agency (Beamly) to provide best-in-class digital and content strategies for the US Consumer Beauty Division (COVERGIRL, Rimmel London, Sally Hansen, and Clairol) across paid.
• Partnered cross-functionally with e-commerce, marketing research, creative, media, external agencies, and third-party vendors to ensure best-in-class campaign execution
• Collaborated with E-commerce and Trade Marketing teams to ensure all content efforts drove digital conversions
• Managed the day-to-day flow of content for Clairol across paid social, programmatic media, e-commerce, and email marketing efforts to ensure on-time delivery, while proactively finding white space opportunities and.
• Developed best practices within social and digital to inform and scale marketing and channel efforts
• Worked closely with marketing analysts to identify new marketplace trends, cultural evolutions, creative executions, and digital innovations to inspire content and digital strategies

Amsterdam, North Holland, NL

Paris, FR

- Hired via Aquent to conceptualize and implement editorial and SEO strategies for the Redken.com and Pureology.com- Strategized, produced, and optimized SEO-focused articles for Redken and Pureology- Wrote product-focused and evergreen social media kits for Redken, Pureology, and Mizani's global markets- Researched and analyzed trend search data- Informed.

New York, New York, US

- Wrote 9 - 12 articles per week revolving around all things fashion and beauty- Worked with publicists and beauty reps on product coordination for possible post inclusion- Interviewed a variety of industry experts for article research- Reported and produced original content for New York Fashion Week

Boston, MA, US

• Worked closely with the Editorial section in assisting reporters with research for columns and editorials
• Crafted editorials for the Globe Opinion section
• Organized meetings between political candidates and advocates with Editorial board
• Organized logistics of political events and debates hosted by the section
• Assisted in research for The Boston Sunday Globe Ideas section

Boston, MA, US

- Responsible for the ordering, tracking, and daily maintenance of all in-house Boston Globe Media Partners advertisements - Work closely with marketing managers to coordinate various aspects of Boston Globe Media Partners events around the Greater Boston area including guerrilla marketing, community relations, signage preparations, and vendor connections.