Erin Mcdaniel Email & Phone Number

New York, NY, US

Working to expand the Diana Health approach to women's healthcare by supporting brand marketing efforts and leading a team of dynamic Community Outreach Managers across Tennessee and Florida. At Diana Health, we know first hand that when women are put in the driver’s seat of their care, given choices and options, and treated as a whole person, outcomes can.

Created life coaching business serving women facing infertility. Provided guidance, resources, experience, and support to worldwide client base. Responsible for all business development, sales, marketing, and service delivery.

New York, US

Responsible for driving new patient visit volume from physician referrals through building and managing a team of Practice Liaisons for a national reproductive healthcare provider operating across multiple US markets.-- Generated revenue through physician referral channels via clearly defined patient and physician value proposition, marketing collateral.

Chicago, IL, US

• Marketing leader for a network of fertility clinics responsible for driving new patient volume through digital marketing, referrals, earned media, and partnerships.
• Launched new markets with integrated marketing campaigns, growing patient volume to highest in company history
• Developed key messaging and content marketing strategy with minimal budget during Covid-19 pandemic era, including virtual patient education via webinars and social media to maintain patient volume and drive clinic.
• Leveraged patient storytelling and success stories showcasing clinic’s empathetic and individualized approach to develop digital content, earn press coverage, and train new employees
• Identified opportunity to solicit online reviews for patient feedback and to build external reputation. Selected vendor partner and increased patient review volume

Chicago, IL, US

Responsible for identifying, building, and maintaining connections with referral sources in Chicagoland.

Austin, Texas, US

• Responsible for leading largest team within the company to build brand, deliver product, programming, and member service for company that develops peer-to-peer communities for business professionals.
• Defined and articulated key benefits to internal and external stakeholders, growing serviced companies year over year
• Managed member account and service, driving above industry average renewal rate

Austin, Texas, US

• Responsible for relationship management across 350+ member companies and 1500 individuals.
• Launched two community subgroups including project and content planning, communications, andinitial meetings to facilitate accelerated cohesion and camaraderie
• Championed 4 annual community events including speaker and event management
• Developed and oversaw new hiring training program

Chicago, IL, US

• Responsible for leading first social media team for corporation, establishing platform presence and guidelines, community management and content strategies, and customer service processes.
• Established best practices for Facebook and Twitter, educating senior leadership and internal teams on potential of social media marketing to drive product reviews and business growth
• Developed innovative customer benefit by integrating loyalty program with community websites, rewarding members with points for engagement and activity

• Responsible for establishing company in social media, supporting sales and account management teams.
• Developed marketing strategy to relaunch CarePages.com with numerous site enhancements including social networking features and improved user interface to increase utilization and user engagement
• Concepted and led company’s first-ever PR initiative resulting in significant earned media in top tierbroadcast, print, and online outlets
• Led conference and private sales event strategy for C-suite executives, resulting in highest ROI of any sales marketing initiative

Chicago, Illinois, US

Developed internal marketing strategy for national firm offering fundraising, marketing and talent management counsel to nonprofit organizations.

Chicago, IL, US

Identified and negotiated best rates for print advertising placement for well-known government client.

Los Angeles, CA, US

Project and account management, brand management and new business development for international non-profit organization.