With over seven years of experience in marketing and sales, I am passionate about creating and delivering innovative and impactful commercial-driven strategies for the sports and entertainment industry. As the Head of Marketing & Insights at St George Illawarra Dragons, I lead several departments that drive commercial outcomes for the club, using data and insights to identify and leverage new opportunities for long term brand and commercial growth.In my current role, I have successfully implemented a number of initiatives to drive commercial outcomes and enhance the fan experience, such as developing a reformed membership program, repositioning the Dragons brand, and driving digital transformation. I have established and maintained strong relationships with key stakeholders, such as commercial partners, agencies, and community partners. I am always eager to connect with likeminded individuals who want to chat through commercial strategies and long-term sustained growth in sport.
Listed skills include Leadership, Teamwork, Sports Management, Public Speaking, and 29 others.