Eric Mckeethen Capm

Eric Mckeethen Capm Email and Phone Number

Demand Generation Marketing Manager @ Vanta
Seattle, WA, US
Eric Mckeethen Capm's Location
Seattle, Washington, United States, United States
Eric Mckeethen Capm's Contact Details

Eric Mckeethen Capm work email

Eric Mckeethen Capm personal email

Eric Mckeethen Capm phone numbers

About Eric Mckeethen Capm

Currently looking for Growth Marketing Manager positions in the SaaS software, retail, and food industries overseeing growth projects for customer experience, user experience, marketing campaigns, or product development.My expertise is geared towards advancing branded companies and their products by examining processes, bringing in my 10 years of experience and tested practices, crystalizing the strategies which are working, and accelerating the growth of their marketing mix and sales team’s funnel. I emphasize continuous learning and am always looking to improve and strengthen the mental processes of the mind. Training the mind is as important as working out the body. I develop multiple areas of life to increase the pool of ideas to combine from intersecting fields for creative thinking.I co-hosted The Intrapreneur's Secret Podcast with Conrad Alagaban. The podcast focused on covering various topics from the sales mindset, and leading effective teams to stress management, and work and family balance. Eric and his co-host interviewed leaders in the C-suite, entrepreneurs, and community leaders who excelled in their industries.

Eric Mckeethen Capm's Current Company Details
Vanta

Vanta

View
Demand Generation Marketing Manager
Seattle, WA, US
Website:
vanta.com
Employees:
1191
Eric Mckeethen Capm Work Experience Details
  • Vanta
    Demand Generation Marketing Manager
    Vanta
    Seattle, Wa, Us
  • Vanta
    Demand Generation Manager
    Vanta Oct 2022 - Present
    San Francisco, California, Us
    Responsible for converting top of funnel prospects along their buyer’s journey. Leveraged their large marketing tech stack to ensure content is being served to the correct audiences. • Established the company’s SEO strategy & account-based marketing data funnels. Also implemented additional web chat sales campaigns to reach international markets.• Developed additional marketing campaign funnel through rotating email signature banners with supporting inbound sales enablement sequences.
  • Tilt Work Agency
    Director Of Paid Search
    Tilt Work Agency Jan 2019 - Present
    Dallas, Texas, Us
    Brought on to create and develop the Agency's Paid Media Division• Managing an advertising portfolio with $200k+annual spend• Set agenda and sales procedures for expanding client services for online advertising.• Guide paid media marketing strategy across SEM, Adwords, YouTube, Facebook, LinkedIn, for B2C and B2B lead gen clients• Develop acquisition strategy for every stage of the marketing funnel to improve lead to sales ratios: awareness, prospecting, retargeting, conversion, and nurturing.
  • Wideorbit
    Demand Generation Manager
    Wideorbit Oct 2021 - Oct 2022
    San Francisco, Ca, Us
    Created and lead plans to develop go-to-market strategies for two brand new products for the television advertising industry, along with establishing the company’s SEO & reputation management strategies. In order to do this at scale, created paid media campaigns, online marketing messaging, and sales enablement sequencing.• Created and lead plans to develop go-to-market strategies for two brand new products for the television advertising industry• Developed the company’s SEO & reputation management strategies, along with direct mail & gift campaigns
  • Auth0
    Sales Funnel Optimization Project Manager
    Auth0 Jan 2021 - Oct 2021
    Bellevue, Wa, Us
    As a project manager for Auth0’s Growth Marketing team, I had ownership of defining and executing the strategy for our customer success online portfolio. The focus has been towards championing how Auth0 addresses the observability, analytical and audit needs of our customers as it pertains to usage of our platform and its services. I also worked very closely with both our internal teams as well as our customers to help drive valuable insights from Auth0 productsand even position these use cases as points of extensibility and automation.• Developed lead re-engagement program and buyer intent program models to use existing data to increase engagement with prospective leads and prioritize sales team outreach efforts.
  • Auth0
    Growth Marketing Manager - Review Sites
    Auth0 Jun 2020 - Jan 2021
    Bellevue, Wa, Us
    • Managed and developed review site vendor growth programs, which resulted in expanding brand profiles from 3 sites to 11 sites & 8x pipeline revenue compared to investment within 6 months• Created campaigns through email and NPS surveys to gain customer feedback and funneled customer reviews to Auth0's profiles to increase total number of customer reviews from 135 to 402.• Developed engagement strategy for Auth0's public profiles resulting in the brand winning 7 prestigious vendor comparison awards.
  • Dallas Seo Dogs
    Paid Media Department Lead
    Dallas Seo Dogs Mar 2016 - Mar 2020
    Dallas, Texas, Us
    Took over management of the Agency PPC Department • Responsible for overseeing account performance and client retention for roughly 35 advertisers totaling $1.5MM in ad spend • Created Adwords, Bing Ads, & Social Media Ad campaigns to increase client revenue & engagement.
  • Dallas Seo Dogs
    Director Of Marketing Operations
    Dallas Seo Dogs Jan 2015 - Mar 2016
    Dallas, Texas, Us
    Developed the Agency as Marketing Operations Director• Led changes to inter-department operations to impact the agency growth from $200k to $1.6mil in yearly revenue• Oversaw the Digital Marketing team consisting of 18 direct reports ranging from Specialist to Project Manager level•Developed the agency's project initialization processes which allowed the company to grow from 25 to 120+ concurrent client campaigns• Set up the procedures and systems needed for the company to grow from 4 employees to 18• Created a framework for the tasks needed to improve our client's search engine rankings and website traffic to result in increased conversions and client revenue.
  • Dallas Seo Dogs
    Digital Marketing Projects Coordinator
    Dallas Seo Dogs Jul 2014 - Jan 2015
    Dallas, Texas, Us
    Raised to Project Coordinator to manage a team of project managers• Partner with clients to determine optimal digital marketing strategy including website optimization, SEO analysis, paid media buys, & social media platforms• Setting goals and objectives for the SEO projects for the SEO Dogs team.• Overseeing a team of 4 team members to meet client expectations for increases in online traffic• Analyzing websites' user behavior data to guide the projects' objectives and milestones• Provides knowledge and professional development for a team of Digital Marketing Specialists• Our team managed 100+ concurrent client SEO campaigns to improve company revenue
  • Dallas Seo Dogs
    Digital Marketing Project Manager
    Dallas Seo Dogs May 2013 - Jul 2014
    Dallas, Texas, Us
    Hired as Project Manager for Marketing Consulting Agency• Increased search engine results rankings our clients, ranging from local service businesses to global telecommunication companies to national consumer goods brands.• Established first page rankings on Google for over 100 keywords for our clients, which reliably would increase online conversions by 2-15x over 6 months.• Managed 30 - 45 client SEO campaigns personally each month to increase client website traffic and sales revenue.• Managed PPC campaigns with monthly budgets from $500 to $20,000.• Ensure client profitably and consistently deliver work that meets or exceeds client standards for performance and service on large, complex multi-channel accounts •Developed strategic client relationships that help drive additional business and opportunities
  • Turnkey Dining
    Chef & Director Of Marketing
    Turnkey Dining Jan 2012 - Jan 2017
    Creating unique meal plans, making an event out of a meal, and transforming a room into a romantic scene. Bringing the experience of Gourmet Dining into your home for a night.
  • Oyokey Inc.
    Software Integration Consultant
    Oyokey Inc. Jun 2013 - Feb 2014
    Irving, Texas, Us
    • Developing the process by which the Oyokey system integrates with Google Products• Developing the process by which Oyokey KeyTags are picked up by search engines• Product testing & market research to polish the user interface & use cases.• Advising on user interface improvements, marketing materials, and website development.
  • Metrix4Media, Llc.
    Search Engine Marketing Intern
    Metrix4Media, Llc. Sep 2012 - Jan 2013
    Became Google Adwords Certified• Launched 15 - 25 Google Adwords campaigns per week• Created SEM campaigns for companies in multiple industries
  • Batrus Hollweg International
    Marketing Intern
    Batrus Hollweg International Nov 2010 - Aug 2011
    • Created company’s social media marketing strategy resulting in 260% increase in followers• Coordinated company’s marketing materials to create an integrated marketing campaign• Provided sales department with 30-50 qualified leads a month
  • Verizon Wireless
    Associate Technician
    Verizon Wireless May 2009 - Aug 2009
    Basking Ridge, Nj, Us
    • Isolated and resolved customer trouble reports associated with system performance network• Extracted and analyzed real-time data to resolve 30 ­ 40 tickets a day
  • Unt College Of Business Administration
    Technical Support
    Unt College Of Business Administration Jan 2008 - Jan 2009
    Denton, Tx, Us
    • Resolved customers' technical problems using in depth problem solving skills• Managed the transition and back-up of the college's data server software system

Eric Mckeethen Capm Skills

Social Media Marketing Marketing Social Media Sem Seo Microsoft Office Management Training Market Research Customer Service Recruiting Public Speaking Data Analysis Team Leadership Microsoft Excel Ppc Strategic Planning Microsoft Word Public Relations Team Building Search Engine Optimization Link Building Digital Marketing Project Management Powerpoint Event Management Organizational Development Research Passion For Helping Others Google Adwords Professional Search Engine Technology Adobe Photoshop Coaching Sap International Logistics Keyword Research

Eric Mckeethen Capm Education Details

  • University Of North Texas
    University Of North Texas
    International Studies; International Business And Economics
  • University Of North Texas
    University Of North Texas
    Marketing

Frequently Asked Questions about Eric Mckeethen Capm

What company does Eric Mckeethen Capm work for?

Eric Mckeethen Capm works for Vanta

What is Eric Mckeethen Capm's role at the current company?

Eric Mckeethen Capm's current role is Demand Generation Marketing Manager.

What is Eric Mckeethen Capm's email address?

Eric Mckeethen Capm's email address is em****@****ail.com

What is Eric Mckeethen Capm's direct phone number?

Eric Mckeethen Capm's direct phone number is +121476*****

What schools did Eric Mckeethen Capm attend?

Eric Mckeethen Capm attended University Of North Texas, University Of North Texas.

What are some of Eric Mckeethen Capm's interests?

Eric Mckeethen Capm has interest in Science And Technology, Education, Children, Economic Empowerment.

What skills is Eric Mckeethen Capm known for?

Eric Mckeethen Capm has skills like Social Media Marketing, Marketing, Social Media, Sem, Seo, Microsoft Office, Management, Training, Market Research, Customer Service, Recruiting, Public Speaking.

Who are Eric Mckeethen Capm's colleagues?

Eric Mckeethen Capm's colleagues are Morgan Murphy, Grayson Stone, Shanthi Nanne, Demelza Davies, John Francis Cruz, Michael Reeves, Cpa (Inactive), Jaylyn Membreno.

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