Delivering expert communications and marketing services to nongovernmental organizations (NGOs) and small businesses. Services include social media strategy, brand development, search engine optimized content creation, website and landing page upgrades, and marketing performance optimization.Highlighted Outcomes:- Designed multi-channel annual appeal for poverty-reduction NGO featuring staff interviews. Social media strategy resulted in a 64.2% rise in reach and 51.7% increase in engagement. - Built reports to measure and optimize education client's PPC marketing performance including ROI and enrollment outcomes for individual campaigns as measured using UTM data. - Performed marketing audit for a long-established Adirondack retreat center. The audit became the framework for implementing a full-scale rebrand with new visuals, messaging, and a new website.

Led membership department serving ~3,000 member NGOs. Designed and implemented marketing and communications strategies for NYCON and its three subsidiaries including earned media, paid media, social media, email marketing, and the management of all communications platforms.. Also delivered direct-pay marketing consulting services to NYCON member organizations.Highlighted Outcomes:- Coordinated total rebrand of the "NYCON Family" to unite four disparate corporate identities.- Expanded NYCON's paid partnership program and grew membership year-over-year (pre-pandemic). - Implemented rollout of new Salesforce CRM.

Drove vision and direction for all communications including press relations, digital marketing, print production, email campaigns, social media, television, radio and direct mail.Highlighted Outcomes:- Crafted editorials and other policy-related media on behalf of the union president.- Led a cross-functional communications team (17 personnel) in six locations across NYS. Staff included field communications, editorial, graphics, and a high-demand, full-service print shop.- Managed CSEA's ~$6 million communications budget to serve CSEA’s 220,000+ members. - Key orchestrator in implementing CSEA's "Never Quit" campaign which included targeted print/TV/social media, door-to-door advocacy, and the launch of a full-service call center.

Facilitated all internal and external communications initiatives including press relations, social media, website content, newsletters, and employee intranet. Highlighted Outcomes:- Managed press relations and crisis communications for all programs and services- Led organization-wide rebrand which included the development of RFPs, budget allocation, and the design and delivery of new marketing materials and building signage.- Handled all press and promotion around CEO's 50th Anniversary and the grand opening of a new resource center.

Provided customized internet marketing solutions to achieve measurable results for our clients. Project & client management, social media strategy, internet marketing and SEO metrics analysis, website audits, internet marketing strategy development, and content development.

Planned and executed all marketing activities including digital, print, email, TV, and local sponsorship events. Designed flyers and brochures for client properties. Was also a licensed Real Estate Agent and supported contract negotiation activities.

Performed technical SEO audits and backlink development for clients.

Retail management